Google is adding Wildfire to its social-oriented suite of business services, paying “about $250 Million,” according to a source cited by The Wall Street Journal. The San Francisco-based company provides social media analytics for 16,000 customers, ranging from large SMBs to major brands such as Amazon, Unilever and Virgin. Wildfire launched in 2008 as a …continue reading »
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.