Peter Krasilovsky's

Local Onliner

Apr 15
2009

Yahoo HotJobs For Sale? (Not Yet)

Under the new leadership of CEO Carol Bartz, everything is up for review at Yahoo, and that probably includes HotJobs, its recruitment site. But recent press reports suggesting that HotJobs has already been designated for sale are off base. The news stories are based on Bartz’s broad answer to a question about which Yahoo properties …continue reading »

Categories: Classifieds, Misc, Newspapers, Sales Channels, Shopping/Transactions, Verticals, Yahoo, Yellow Pages

Tags: , , , ,

  • 0
  • 0
Aug 19
2008

Zillow Changes Self-Serve Ad Platform

Since launching self service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to- buy, one price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to 282 members of Yahoo’s newspaper consortium, it is rebranding EZ Ads as …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Newspapers, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

Tags: , , , ,

  • 0
  • 0
Feb 27
2008

NAA Coverage: Inside the Yahoo! Consortium with Lee’s Greg Schermer

The 19 company Yahoo! Newspaper consortium is set to launch beta tests with two newspapers of Content Match, an Ad Sense like product. The beta tests are expected to be followed by a launch throughout the entire consortium in September, according to Lee Enterprises VP of Interactive Media Greg Schermer. Schermer, a frequent spokesperson for …continue reading »

Categories: Classifieds, Google, Local Search, Newspapers, Sales Channels, Verticals, Yahoo

Tags: , , ,

  • 3
  • 0