Peter Krasilovsky's

Local Onliner

Aug 17
2009

Microsoft, Advance in Yahoo Consortium-like Pact

Newspapers are down in the dumps. But they remain powerful forces in local. Accordingly, the search engines (Yahoo, Google and Microsoft) are now beginning to fight for partnerships with newspaper sales channels, which they see as one of the best ways to reach into large local advertisers, and a good way to geotarget display ads. …continue reading »

Categories: Google, Local Search, Newspapers, Sales Channels, TV/Radio, Yahoo, Yellow Pages

Tags: , , , , , ,

  • 1
  • 0
Jul 30
2008

Progress Report from The Yahoo Newspaper Consortium

The 32 company strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700-900 reps selling Yahoo inventory, with a couple of the newspapers selling over $1 million in annual inventory, reports Yahoo’s Lem Lloyd, who we know from previous stints with Oodle and Knight Ridder Digital. We talked to Lloyd for …continue reading »

Categories: Classifieds, Local Search, Newspapers, Sales Channels, Yahoo, Yellow Pages

Tags: , , ,

  • 2
  • 0