Yahoo Adds Valassis to Local Reseller Network

Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster and […]

WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s Share Drops a Little

Small businesses that buy search spent $1,658 on average in Q3 2009, a figure that was up 91 percent from 3Q 2008, according to a new report issued by WebVisible, a company that manages online marketing campaigns for SMBs. Thirty-three percent of the SMB search market is made up of advertisers spending between $1,000 and […]

Microsoft, Advance in Yahoo Consortium-like Pact

Newspapers are down in the dumps. But they remain powerful forces in local. Accordingly, the search engines (Yahoo, Google and Microsoft) are now beginning to fight for partnerships with newspaper sales channels, which they see as one of the best ways to reach into large local advertisers, and a good way to geotarget display ads. […]