Peter Krasilovsky's

Local Onliner

May 24
2010

Yahoo Adds Valassis to Local Reseller Network

Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster and …continue reading »

Categories: Sales Channels, TV/Radio

Tags: , , ,

  • 0
  • 0
Feb 4
2010

Monster Buys HotJobs From Yahoo

Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo’s recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal from home page traffic, etc. As part of the deal, which closes in 3Q 2010, …continue reading »

Categories: Classifieds, Verticals

Tags: , , , ,

  • 0
  • 0
Nov 23
2009

WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s Share Drops a Little

Small businesses that buy search spent $1,658 on average in Q3 2009, a figure that was up 91 percent from 3Q 2008, according to a new report issued by WebVisible, a company that manages online marketing campaigns for SMBs. Thirty-three percent of the SMB search market is made up of advertisers spending between $1,000 and …continue reading »

Categories: Local Search, Sales Channels

Tags: , , , , ,

  • 0
  • 0
Nov 16
2009

Yahoo News Pumping Up Local Efforts

Yahoo News is bolstering its local efforts and building “a staff of editors around the US who will improve the local news experience on the frontpage,” according to a Tweet from Anthony Moor, who was recruited from Dallasnews.com, per Lost Remote. The Yahoo News effort is probably at least partially motivated by revamped local efforts …continue reading »

Categories: HyperLocal, Newspapers

Tags: , , , ,

  • 0
  • 0
Oct 20
2009

Local Media Vets Launch Oakland Local

Hyperlocal sites are often run by earnest people who have just enough naivite about them to put in the hours and chase the dream, right? Former Yahoo and NJ.com exec Susan Mernit probably doesn’t qualify. But Mernit, a 10 year resident of the Bay Area, is nevertheless chasing the dream at Oakland Local,. The new …continue reading »

Categories: HyperLocal

Tags: , , , ,

  • 0
  • 0
Oct 1
2009

The ILM:09 Lineup: Dec. 9-11 in LA

The lineup for BIA/Kelsey’s Interactive Local Media ’09 is really taking shape. The speakers truly represent a “who’s who” of what’s going on in the space that is interesting, progressive and important. ILM is the culmination of this year’s research and analysis, and takes place Dec. 9-11 at our favorite hotel, The Century Plaza in …continue reading »

Categories: Conferences

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

  • 0
  • 0
Aug 17
2009

Microsoft, Advance in Yahoo Consortium-like Pact

Newspapers are down in the dumps. But they remain powerful forces in local. Accordingly, the search engines (Yahoo, Google and Microsoft) are now beginning to fight for partnerships with newspaper sales channels, which they see as one of the best ways to reach into large local advertisers, and a good way to geotarget display ads. …continue reading »

Categories: Google, Local Search, Newspapers, Sales Channels, TV/Radio, Yellow Pages

Tags: , , , , , ,

  • 1
  • 0