Peter Krasilovsky's

Local Onliner

Nov 23
2009

WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s Share Drops a Little

Small businesses that buy search spent $1,658 on average in Q3 2009, a figure that was up 91 percent from 3Q 2008, according to a new report issued by WebVisible, a company that manages online marketing campaigns for SMBs. Thirty-three percent of the SMB search market is made up of advertisers spending between $1,000 and …continue reading »

Categories: Local Search, Sales Channels

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Nov 16
2009

Yahoo News Pumping Up Local Efforts

Yahoo News is bolstering its local efforts and building “a staff of editors around the US who will improve the local news experience on the frontpage,” according to a Tweet from Anthony Moor, who was recruited from Dallasnews.com, per Lost Remote. The Yahoo News effort is probably at least partially motivated by revamped local efforts …continue reading »

Categories: HyperLocal, Newspapers, Yahoo

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Oct 20
2009

Local Media Vets Launch Oakland Local

Hyperlocal sites are often run by earnest people who have just enough naivite about them to put in the hours and chase the dream, right? Former Yahoo and NJ.com exec Susan Mernit probably doesn’t qualify. But Mernit, a 10 year resident of the Bay Area, is nevertheless chasing the dream at Oakland Local,. The new …continue reading »

Categories: HyperLocal

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Oct 1
2009

The ILM:09 Lineup: Dec. 9-11 in LA

The lineup for BIA/Kelsey’s Interactive Local Media ’09 is really taking shape. The speakers truly represent a “who’s who” of what’s going on in the space that is interesting, progressive and important. ILM is the culmination of this year’s research and analysis, and takes place Dec. 9-11 at our favorite hotel, The Century Plaza in …continue reading »

Categories: Conferences

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Aug 17
2009

Microsoft, Advance in Yahoo Consortium-like Pact

Newspapers are down in the dumps. But they remain powerful forces in local. Accordingly, the search engines (Yahoo, Google and Microsoft) are now beginning to fight for partnerships with newspaper sales channels, which they see as one of the best ways to reach into large local advertisers, and a good way to geotarget display ads. …continue reading »

Categories: Google, Local Search, Newspapers, Sales Channels, TV/Radio, Yahoo, Yellow Pages

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Jul 22
2009

AT&T, Yahoo Team for Behavioral Targeted Display Ads

Yahoo is extending its local sales reach for its behavioral targeting-informed display ads, enlisting AT&T Interactive’s 5000+ sales reps. They will begin selling the “APT” branded- display ads later this summer to local businesses in more than 300 categories, along with Yellowpages.com, search packages, online video and other products. The announcement is something of a …continue reading »

Categories: Local Search, Newspapers, Sales Channels, Yahoo, Yellow Pages

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Jun 26
2009

HotJobs’ Launches ‘Pay-Per-Candidate;’ Broad Implications

In an action that could have broad implications for the classifieds industry, Yahoo! HotJobs has added a “Pay Per Candidate” model that guarantees that recruiters aren’t paying for untouched “ghost” listings. Pay Per Candidate only charges recruiters when candidates view a listing and act on it. The HotJobs model, similar to efforts launched by niche …continue reading »

Categories: Classifieds, Local Search, Yahoo

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