Peter Krasilovsky's

Local Onliner

Sep 26
2011

DMS ’11 Takeways: Consolidate and Verticalize

We’re over it by now. Yellow Pages aren’t universally used anymore, or as frequently used; and that there is a lot of competition for driving small business sales. But at BIA/Kelsey’s DMS ’11 Summit last week in Denver, one walked away with a real appreciation of the foundational role that Yellow Pages still play in …continue reading »

Categories: Conferences, Verticals, Yellow Pages

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Jun 29
2009

Larkin: When It Pays to Advertise in a Niche Publication

Niche publications serving specific demographics, like gays, seniors or Koreans, can make a lot of sense. But not every niche is the same. Longtime YP executive Dick Larkin, the “Small Business Commando,” lays out some rules of the road for niche advertising in the latest edition of his newsletter. “Your customers want respect, acceptance, and …continue reading »

Categories: Verticals, Yellow Pages

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Apr 29
2009

YPA 09: Malcolm Gladwell Talks Yellow Pages

Best Selling author Malcolm Gladwell, the man behind top business tomes such as The Tipping Point, Blink, and now Outliers, spoke today at the Yellow Pages Association conference in San Diego, suggesting that the Yellow Pages advantage over Google and others is their “deep trust” with advertisers — something he may have picked up at …continue reading »

Categories: Conferences, Google, Yellow Pages

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Apr 28
2009

YPA Fights Local ‘Opt-out’ Requirements for Home Delivery

Arguing that local and state “opt-out” requirements for Yellow Pages delivery would cripple local businesses and force industry layoffs, the Yellow Pages Association has successfully fought and beat back opt-out requirements this year in some states, reports YPA President Neg Norton. But the industry must still contend with additional opt-out efforts in other states, as …continue reading »

Categories: Conferences, Yellow Pages

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Apr 28
2009

YPA 09: Dave Swanson,RH Donnelley; Chris Cummings, Marquette Group

Keynoting at the Yellow Pages Association Convention in San Diego today, RH Donnelley CEO Dave Swanson acknowledged “the worst local media environment this country has seen since the Great Depression.” But YPA’s outgoing chairman also noted that “the will to live in our industry is very strong.” “We’re moving from sellers of advertising products to …continue reading »

Categories: Conferences, Yellow Pages

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Mar 26
2009

How Can Google Improve? Local Execs Comment

We all live in Google’s world now. Nobody would dispute that there are many positives associated with that. But how do industry practitioners really feel about it. Can it be improved? We asked three executives who cover different parts of the local ecosystem, promising them anonymity. An aggregator said he thinks he should be treated …continue reading »

Categories: Google, HyperLocal, Local Search, Sales Channels, Yellow Pages

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Mar 18
2009

Marketplaces 2009: AOL’s Chris Spanos, Yahoo’s Atif Rafiq

AOL Yellow Pages has greatly benefitted from search engine optimization, with 50 percent of its traffic coming from SEO, according to Chris Spanos, GM, local search, who was speaking today at Kelsey’s Marketplaces conference in Los Angeles. “We have a very healthy Yellow Pages business,” said Spanos, who called it “the number one independent Yellow …continue reading »

Categories: Classifieds, Google, Local Search, Verticals, Yahoo, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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