Peter Krasilovsky's

Local Onliner

Mar 9
2009

Local.com Marks 10th Year; SuperPages Deal Expanded

Local.com, the public company that started life as Interchange Corp., observed its 10th anniversary last week, complete with a red balloon-festooned party at its headquarters in Irvine, CA, and an upgrade of its three-year-old, local ad distribution agreement with Idearc’s Superpages.com. There are, of course, a lot of pieces to Local.com, which has evolved right …continue reading »

Categories: Local Search, Yellow Pages

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Mar 2
2009

‘Dividing 11 Points, What is Your Preference for Print vs. IYP?’

Simmons Market Research Bureau called me at home on Saturday morning as part of a broad canvassing of Yellow Pages consumers in San Diego County. After some preliminary qs, the surveyor asked me to walk over to where I keep my Yellow Pages (downstairs, in an old gun closet). I lugged six Yellow Pages out …continue reading »

Categories: Yellow Pages

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Dec 30
2008

2008: The Year That Was

We’re out with our predictions for 2009. But what’s the final word for 2008? Truly, it was a very stimulating and thoughtful year for our local media and commerce industry. But speaking for myself, it’s hard to say whether it was a good year, especially with fresh layoffs that we are hearing about every day. …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Mapping, Misc, Mobile, Money, Newspapers, Sales Channels, Shopping/Transactions, Technology, Verticals, Video, Yellow Pages

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Dec 16
2008

Deutsche Bank Discontinues Local Media Coverage

In disappointing-but-not-unexpected news, Deutsche Bank has discontinued its coverage of local media (i.e. newspapers and television stations). Most of the companies in the space have lost 70-90 percent of their equity value over the past three months. Concurrent with the news was the layoff of a wave of analysts. The first-rate reports from DB analysts …continue reading »

Categories: Money, Newspapers, Research, TV/Radio, Yellow Pages

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Oct 15
2008

Latest News on ILM:08, Santa Clara (Nov.19-21)

We’re just about ready to go with Interactive Local Media: 08, which is Nov.19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event – and the first one for The Kelsey Group in the new BIA Advisory Services era (they acquired Kelsey last week, adding resources and …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Mapping, Misc, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Video, Yellow Pages

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Oct 2
2008

Zillow Adds a Home Services Directory

With the real estate market in an indefinite doldrums, Zillow is transforming itself from an information provider about home sales to a full service provider of information for home owners. The ad-supported service announced today that it is launching a Professional Services Directory that is probably going to encroach on similar territory mined by services …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Newspapers, Sales Channels, Verticals

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Sep 24
2008

Just Announced: Big Time Lineup for ILM 08, Silicon Valley

OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, next to San Jose. At the top of the list is Angie Hicks, “the Angie” from Angie’s List, and Rodney Rice from ServiceMagic. They’ll tell it all during one-on-one …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Misc, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Video, Yellow Pages

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