Peter Krasilovsky's

Local Onliner

Mar 29
2010

The Berry Co. Picks Yodle for Websites, SEO/SEM

The Berry Company, the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42 state reach and 885 print publications. Yodle, which is in something of a horse race with SMB resellers such as ReachLocal, WebVisible, …continue reading »

Categories: Google, Sales Channels, Yellow Pages

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Nov 4
2009

MSN’s Cyrus Krohn: The New Local Focus

Microsoft ‘s MSN has been a good hodgepodge that gets 100 million users a month. But it hasn’t had a serious redo for ten years. So the question posed to a new team brought in to redo the site was: how do you make the site standout and really help users? Site leader Scott Moore …continue reading »

Categories: HyperLocal, Local Search

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Jul 23
2009

AT&T Launches YP.com as Webby Complement to Yellowpages.com

AT&T Interactive today launched a beta version of YP.com, a website that won’t be heavily promoted but will add cutting edge features to searches, such as expandable local maps in results, aggregated SMB content, and videos, coupons and other promotions. AT&T bought the URL for $3.85 million from LiveDeal in January 2009. A company blog …continue reading »

Categories: Local Search, Verticals, Video, Yahoo, Yellow Pages

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Jun 30
2009

Quantcast Publishes ‘Top 10′ Online Directories

Figuring out who is on top of the heap in the online directory business is a complex task: on one hand, a “directory” category is kind of an oxymoron, given that so much of what is quantified is based on search engine optimization. Only 25 percent of Citysearch’s traffic, for instance, comes from its destination …continue reading »

Categories: Classifieds, Local Search, Research, Yellow Pages

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Apr 21
2009

Citysearch In Separate Deals With YellowPages.com, SuperPages.com

Citysearch’s strategy of winning wider distribution for its user reviews, editorial content and business profiles “and living wherever consumers want to be” has becoming closer to reality as it has announced back-to-back partnerships with Idearc’s SuperPages.com and AT&T Interactive’s YellowPages.com. The deals reinforce an earlier deal announced last month with MySpace. While the business relationship …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

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