Yelp Extends its SMB Features, Adding Empyr’s Cash Back Loyalty Program

Yelp has made great strides in extending beyond reviews with reservations, food delivery, requests for quotes and other services. It will now add Yelp Cash Back via a new deal with Empyr, an online-to-offline marketing platform (full disclosure: I’ve had a relationship with Empyr). Cash Back is starting out with 8,000 restaurants and retail merchants. […]

LSA16: Yelp Says Ads Remain ‘Core of Product’

Greg Sterling interviews Geoff Donaker at LSA16 (Photo, LSA Insider) Yelp and other SMB channels are providing an increasing number of marketing services to their SMB customers. Interviewed by Greg Sterling at LSA 16 in San Francisco this week, COO Geoff Donaker noted that Yelp is providing “integrated commerce in many different forms,” including bookings, […]