LSA16: Yelp Says Ads Remain ‘Core of Product’

Greg Sterling interviews Geoff Donaker at LSA16 (Photo, LSA Insider) Yelp and other SMB channels are providing an increasing number of marketing services to their SMB customers. Interviewed by Greg Sterling at LSA 16 in San Francisco this week, COO Geoff Donaker noted that Yelp is providing “integrated commerce in many different forms,” including bookings, […]

Google Buys Zagat: Reviews Platform is the Focus

Google’s march into local reached another milestone today with the acquisition of Zagat, a major, international provider of high end restaurant and lifestyle reviews in 100+ cities. Zagat remains a major player in a reviews space it pioneered in 1979. In addition to hosting its patented “30 point” reviews from some 350,000 “surveyors.” Zagat has […]

Rethinking Deals after Facebook and Yelp Pullbacks

Facebook and Yelp are downsizing their separate deals initiatives after launching them with some fanfare. Facebook is now limiting its deals to users that check-in to businesses; and Yelp is sharply reducing the number of deals that it features, while continuing to support self-serve efforts that are integrated with other Yelp ad products. Are these […]