Peter Krasilovsky's

Local Onliner

Jul 22
2010

‘Sprichst du Yelp?’ Yelp Launches in Germany

Yelp has added to its international portfolio, following up on its May launch in France with a launch in Germany. Berlin and Munich are Yelp’s first German markets. Fifteen additional German markets have been seeded with “scout” reviews, but won;t be fullky turned on for a bit. These markets include Bielefeld, Bonn, Breman, Dortmund, Dresden, …continue reading »

Categories: Social Media

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Jun 4
2010

Yelp, OpenTable Team Up; ‘Reservations Without Registering’

OpenTable has affiliate relationships with hundreds of sites, which receive a percentage of OpenTable’s reservation fees in exchange for the link. Diners are treated as regular OpenTable customers. They register and are entered into a Guest Directory, where they are eligible for dining credits etc. Now, OpenTable has opened its network a bit, allowing registered …continue reading »

Categories: Local Search, Sales Channels, Shopping/Transactions, Social Media, Verticals

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Mar 11
2010

MerchantCircle Index: Mixed Awareness Levels for Local Players

MerchantCircle’s Merchant Index tracks merchant confidence in the economy (low). But it also yields some unexpected “real world” insight into merchant awareness and use of their local online marketing options. The Index is based on 11,000+ email respondents , so there is likely to be an online bias in the results. Of its 1.1 million …continue reading »

Categories: Research

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Feb 6
2010

Yelp Reaches Out to Apartment Managers

Yelp has been a roll, and is now reporting that it gets 29 million unique visitors a month. Given that, the company’s immediate challenge is to move beyond its core base of restaurant and shopping reviews and dive deep for Yellow Pages-arena services reviews, as well as reviews for classified categories, such as autos and …continue reading »

Categories: Classifieds, Social Media, Verticals

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Jan 28
2010

Elevation Buys into Yelp

Bono and Yelp CEO Jeremy Stoppelman As widely reported last week, Yelp has confirmed that it will receive a $25 million investment from Elevation Partners, which is widely known for the involvement of U2 frontman Bono among its seven partners. Elevation, which manages $1.9 billion, will also seek to increase its total investment to $100 …continue reading »

Categories: Google, Social Media

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Dec 15
2009

AlikeList, a New Local/Social Platform, Raises $5 million and Launches

This has been the year for new sites that combine service directories and social features such as ratings and reviews. Earlier this year, we’ve seen sites such as RedBeacon, HelpHive, and others launch. Depending on definitions, earlier entrants include Citysearch, Yelp.com, Tree.com’s DoneRight, FixR , LocalPrice, InsiderPages and Centerd. Behind their fancy Web 2.0 veneers, …continue reading »

Categories: Local Search, Money, Social Media

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Dec 14
2009

ILM:09: Keynote from Yelp COO Geoff Donaker

Yelp has taken a counter-intuitive approach by taking a slow and expensive city by city rollout approach – and has apparently succeeded as it attracts 26 million unique visitors per month, up 40 percent from last year, and has planted community managers in 33 cities in the U.S. and abroad. Moreover, the site has an …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Sales Channels, Social Media

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