This Fall’s Local Events: What to Look For

There are lots of competing events taking place this Fall for the local community. Among them: LSA’s Place conference in Chicago (Sept. 21), The Street Fight Summit in New York (Oct. 25), Borrell’s Local Online Advertising Conference in San Francisco (Nov. 1-2), Yext’s Location World conference in New York (Nov.2-3), and BIA/Kelsey’s Next Conference in […]

MeNetwork Aims at the One Stop Mobile Marketing Platform for SMBs

One of the most promising concepts in local are “Write Once, Publish Everywhere” platforms for SMBs. With local businesses needing to communicate more and more deals, new features and special events to their customers, it makes sense to get them on a network to reach more people with one effort. Yext and Google’s “tag” networks […]

Talkin’ ‘Tags’ with Yext CEO Howard Lerman

Yext’s Tags initiative is a big one, going up against Google Places with a broad (and “open”) network of 20 participating Internet Yellow Pages and online directory sites, including AOL’s Mapquest and Patch, Citysearch, Superpages, Yahoo! and Yellowbook. Yext CEO Howard Lerman describes Tags as “full-time, real listing information” that will eventually go beyond simply […]