Peter Krasilovsky's

Local Onliner

Mar 4
2013

Yodle Buys Lighthouse, Boosting Relationship Marketing Efforts

When they first launched in 2005, the independent sales channels were almost entirely about reselling search and YP ads. SMBs showed confusion over the value of these campaigns however, and it didn’t help that Google (and its lower margins) dominated the mix. Since then, the independents haves gone in somewhat different directions, as more players …continue reading »

Categories: Sales Channels

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Sep 21
2012

SMB Digital 2012: Yodle’s Cunningham Takes on ‘The Experts’

Yodle CEO Court Cunningham, in a well received presentation at SMB Digital Marketing this week in Chicago, told attendees to constantly adapt to actual conditions in the marketplace, not what the “experts” tell us. The gist of Cunnigham’s comments were that experts are too often conflicted by their limited access to data and doing what …continue reading »

Categories: Conferences, Local Search

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Aug 22
2012

The Move to Loyalty Platforms: Yodle Founder Launches Punchey

In a reflection of the industry’s ongoing interest in developing SMB promotional and loyalty services, Yodle founder Nate Stevens’ venture fund announced last week that it is putting $1.7 Million into Punchey, a new mobile-oriented payments and promotions platform. The 12 person, Boston-based firm was founded in late 2011 and is focused on SMB “upstream …continue reading »

Categories: Deals, Money, Shopping/Transactions

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Apr 12
2010

Yodle CEO Co-Authors ‘Local Online Advertising for Dummies’

I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991. But it never occurred to me that there could be a volume geared towards Local Online Advertising. It occurred to Yodle CEO Court Cunningham, who has now co-authored “Local Online Advertising for Dummies” with business …continue reading »

Categories: Research

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Mar 29
2010

The Berry Co. Picks Yodle for Websites, SEO/SEM

The Berry Company, the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42 state reach and 885 print publications. Yodle, which is in something of a horse race with SMB resellers such as ReachLocal, WebVisible, …continue reading »

Categories: Google, Sales Channels, Yellow Pages

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Feb 16
2010

‘Yodle Organic’ Focuses on Boosting Search Rankings

Yodle, the third party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying on organic search as much as paid search – and they need help driving …continue reading »

Categories: Google, Local Search, Sales Channels

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Feb 16
2010

WebVisible Announces $20 Million Round

The money is moving quickly into the third party SMB reseller space. ReachLocal has applied for a $100 milion IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance, has announced that it has added $10 million, boosting its total amount raised $38 …continue reading »

Categories: Money, Sales Channels

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