Peter Krasilovsky's

Local Onliner

Apr 12
2010

Yodle CEO Co-Authors ‘Local Online Advertising for Dummies’

I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991. But it never occurred to me that there could be a volume geared towards Local Online Advertising. It occurred to Yodle CEO Court Cunningham, who has now co-authored “Local Online Advertising for Dummies” with business …continue reading »

Categories: Research

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Mar 29
2010

The Berry Co. Picks Yodle for Websites, SEO/SEM

The Berry Company, the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42 state reach and 885 print publications. Yodle, which is in something of a horse race with SMB resellers such as ReachLocal, WebVisible, …continue reading »

Categories: Google, Sales Channels, Yellow Pages

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Feb 16
2010

‘Yodle Organic’ Focuses on Boosting Search Rankings

Yodle, the third party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying on organic search as much as paid search – and they need help driving …continue reading »

Categories: Google, Local Search, Sales Channels

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Feb 16
2010

WebVisible Announces $20 Million Round

The money is moving quickly into the third party SMB reseller space. ReachLocal has applied for a $100 milion IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance, has announced that it has added $10 million, boosting its total amount raised $38 …continue reading »

Categories: Money, Sales Channels

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Dec 23
2009

ReachLocal Files for IPO

ReachLocal, the fast growing search and display sales channel for small businesses with operations in the U.S., UK, Canada and Australia, has filed with the SEC to raise $100 million in an IPO. The company recently reported that it has 500 + sales people and 300 staffers. Reach earned $146.7 million in revenue in 2008, …continue reading »

Categories: Local Search, Money, Sales Channels

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Dec 14
2009

ILM:09: SMBs Benefit from More Competition to Google, Search Preferences

Yodle CEO Court Cunningham says that a major shift is occurring in SMB marketing as Google starts to give preference in rankings to merchant sites rather than to directory listings. “There are many, many more merchant sites” than there were a year ago, he noted on a panel at ILM:09 that also featured WebVisible CEO …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Newspapers, Sales Channels, Video, Yahoo, Yellow Pages

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Oct 1
2009

The ILM:09 Lineup: Dec. 9-11 in LA

The lineup for BIA/Kelsey’s Interactive Local Media ’09 is really taking shape. The speakers truly represent a “who’s who” of what’s going on in the space that is interesting, progressive and important. ILM is the culmination of this year’s research and analysis, and takes place Dec. 9-11 at our favorite hotel, The Century Plaza in …continue reading »

Categories: Conferences

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