Best Selling author Malcolm Gladwell, the man behind top business tomes such as The Tipping Point, Blink, and now Outliers, spoke today at the Yellow Pages Association conference in San Diego, suggesting that the Yellow Pages advantage over Google and others is their “deep trust” with advertisers — something he may have picked up at …continue reading »
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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.