Peter Krasilovsky's

Local Onliner

Apr 29
2009

YPA 09: Malcolm Gladwell Talks Yellow Pages

Best Selling author Malcolm Gladwell, the man behind top business tomes such as The Tipping Point, Blink, and now Outliers, spoke today at the Yellow Pages Association conference in San Diego, suggesting that the Yellow Pages advantage over Google and others is their “deep trust” with advertisers — something he may have picked up at …continue reading »

Categories: Conferences, Google, Yellow Pages

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Apr 28
2009

YPA 09: National Advertisers Remain Loyal to Yellow Pages

National Yellow Pages advertisers appearing on a YPA Conference panel moderated by the Kelsey Group’s Charles Laughlin reiterated the importance of Yellow Pages to their businesses. While they were open-minded about experimenting with new types of directional advertising, including Yelp, Internet Yellow Pages and search, print clearly remains their core effort. “Yellow Pages is core …continue reading »

Categories: Verticals, Yellow Pages

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