Peter Krasilovsky's

Local Onliner

Jan 18
2011

Zillow Starting to Add Realtor Reviews

On average, people only move every six years or so. So there aren’t likely to be as strong a list of reviews of real estate agents as there is for pizza. But that hasn’t stopped Zillow from adding reviews of real estate professionals to its Directory. The company started collecting reviews in December and now …continue reading »

Categories: Social Media, Verticals

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Nov 4
2010

Real Estate: Are Multiple Listing Services Ready to Compete for Consumers?

With the rise of consumer-facing real estate sites such as Realtor.com, Zillow and Trulia, it seems only natural that Multiple Listing Services would break out from behind the Realtor and brokerage firewalls, and provide truly local, for-profit real estate sites, complete with advertising and features. Houston Area Realtors has been perhaps the most prominent MLS …continue reading »

Categories: Verticals

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Sep 14
2010

Zillow Earns First Profits; Ups Rascoff to CEO

Zillow, after five years and $87 million raised, says it is now in the black for the first time, after focusing more on revenues. The online real estate company, which competes with brokerage sites, Trulia and others, also announced that CFO Spencer Rascoff has been appointed CEO, replacing Expedia Founder Rich Barton, who becomes Executive …continue reading »

Categories: Verticals

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Jul 9
2010

Zillow Extends Ties with Yahoo Real Estate; Will Power Listings

Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries four million + listings. The announcement spearheads a slew of online real estate announcements prior to next week’s Inman Real Estate Connect conference (which I am attending), …continue reading »

Categories: Classifieds, Sales Channels, Verticals

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Dec 16
2009

Zillow Adds Rentals to Real Estate Listings; Introduces Premiums

Facing up to the reality of a real estate market in which many houses for sale end up becoming “shadow” rentals, Zillow has added rental listings and information to its real estate services. At the same time, Zillow is attaching a $9.95 premium for listings to be posted for six months, which represents the first …continue reading »

Categories: Classifieds, Local Search, Newspapers, Verticals

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Apr 3
2009

NAA 2009: Paying Attention to Newspapers (Still)

Next week is the Newspaper Association of America’s Annual Conference in San Diego. I’ll cover Google CEO Eric Schmidt’s keynote on Tuesday, in which he’ll express his support of the newspaper industry despite Google’s very public axing in January of its PrintAds newspaper partnership (the talk is being streamed live at 10am PDT). Newspapers, of …continue reading »

Categories: Google, Misc, Newspapers

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