Peter Krasilovsky's

Local Onliner

Feb 13
2009

CV’s HomeGain Signs with The Washington Post (too)

Yesterday, Trulia announced it was replacing Classified Ventures’ Homefinder.com as the real estate search provider on WashingtonPost.com. Today, the paper seems to have reaffirmed its ties to CV via a new deal with CV’s HomeGain. The deal with HomeGain provides paid leads to real estate agents, and on paper, complements the deal with Trulia, which …continue reading »

Categories: Classifieds, Misc, Newspapers, Verticals, Yellow Pages

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Feb 11
2009

Real Estate Coup: The Washington Post Quits HomeFinder for Trulia

The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after Classified Ventures’ introduction of the Home Finder brand, which replaces the HomeScape brand. The move from a Classified Ventures, Inc. (CVI) product is somewhat surprising, in part …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Jan 29
2009

Zillow Rides The Bad Tides of Real Estate

(The View From the 46th Floor) The bad market for real estate has put a crimp in a lot of real estate marketing (except perhaps for foreclosure sites like Zetabids). The New York Times, on Sunday, found that many real estate sites were flat at best, with some laying off staff. In The Times’ article, …continue reading »

Categories: Classifieds, Newspapers, Sales Channels, Verticals, Yahoo

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Oct 20
2008

Real Estate Woes (Finally) Hit Zillow, RedFin

It is counter-intuitive that Web 2.0 real estate sites would continue to grow their audience and ad dollars while the industry “scrapes along the bottom” for years to come. The sites, though, still say they are growing. “Fear, value-shopping, and curiosity are driving people in record volumes to our site,” noted Zillow CEO Rich Barton …continue reading »

Categories: Classifieds, Misc, Verticals

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Oct 2
2008

Zillow Adds a Home Services Directory

With the real estate market in an indefinite doldrums, Zillow is transforming itself from an information provider about home sales to a full service provider of information for home owners. The ad-supported service announced today that it is launching a Professional Services Directory that is probably going to encroach on similar territory mined by services …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Newspapers, Sales Channels, Verticals

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Aug 19
2008

Zillow Changes Self-Serve Ad Platform

Since launching self service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to- buy, one price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to 282 members of Yahoo’s newspaper consortium, it is rebranding EZ Ads as …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Newspapers, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Jun 23
2008

Newspaper Deal to Sell ‘Featured Listings’ for Zillow Launches

To all the skeptics who thought that Zillow’s deal with newspapers would never roll out…..next week, The Philadelphia Inquirer, San Francisco Chronicle, San Jose Mercury News and Richmond Times Dispatch are selling featured listings for Zillow at the same time as they are placing their classifieds. More newspapers will be added each week. The participating …continue reading »

Categories: Classifieds, Newspapers, Sales Channels, Verticals

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