Mark Canon at ILM:08– Up to $15 Billion Spent on Local Development

Yell Group President Mark Canon estimated during his opening keynote at Kelsey’s Interactive Local Media show in Santa Clara yesterday that anywhere from $3 Billion to $15 Billion has been spent in the past ten years trying to develop Interactive Local Media. “It is still not clear that we have cracked the code,” said Canon, the … Read more

Latest News on ILM:08, Santa Clara (Nov.19-21)

We’re just about ready to go with Interactive Local Media: 08, which is Nov.19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event – and the first one for The Kelsey Group in the new BIA Advisory Services era (they acquired Kelsey last week, adding resources and smarts to the … Read more

ILM:10: Deals as an ‘E Commerce Platform’

In the context of Google’s reported $6 billion acquisition offer to Groupon, questions were raised at ILM:10 about the true potential of Deal a Day beyond its current two or three daily deals and banner ad emails. For Nimble Commerce CEO Prashant Nedungadi, the real potential is moving local advertising into performance based models. “Group buying is … Read more

Topix Refocuses on Place Bloggers and UGC

Under-served small communities are getting more attention. Companies like TownNews, Greyboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix – a 25 person company that is 80 percent owned by Gannett, Tribune and McClatchy – has been aggregating local news from a variety … Read more

Boston.com: No More Keyword Sales, But Search is Leverageable

Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued. Given the lackluster … Read more

MSN’s Cyrus Krohn: The New Local Focus

Microsoft ‘s MSN has been a good hodgepodge that gets 100 million users a month. But it hasn’t had a serious redo for ten years. So the question posed to a new team brought in to redo the site was: how do you make the site standout and really help users? Site leader Scott Moore and Cyrus … Read more

MSN’s Cyrus Krohn: The New Local Focus

Microsoft ‘s MSN has been a good hodgepodge that gets 100 million users a month. But it hasn’t had a serious redo for ten years. So the question posed to a new team brought in to redo the site was: how do you make the site standout and really help users? Site leader Scott Moore and Cyrus … Read more

Gilt Groupe Lays off Gilt City CEO, Closes Several Local Offices

Gilt Groupe confirmed today that it is eliminating off 10 percent of its staff, including Gilt City chief Nathan Richardson and Park and Bond CEO John Auerbach. The layoffs at the luxury-but-discounted goods provider includes closures of several Gilt Groupe offices, including Atlanta, Seattle and Dallas, and several Gilt City offices inherited from last fall’s BuyWithMe acquisition, including San … Read more