ILM:10: Deals as an ‘E Commerce Platform’

In the context of Google’s reported $6 billion acquisition offer to Groupon, questions were raised at ILM:10 about the true potential of Deal a Day beyond its current two or three daily deals and banner ad emails. For Nimble Commerce CEO Prashant Nedungadi, the real potential is moving local advertising into performance based models. “Group buying is … Read more