Local Onliner: The Year’s Top 10 Posts

The annual list of my “best read” posts doesn’t necessarily correlate with what’s trending. Readership can be driven by a number of things. That said…it is great to see what’s resonating. Top 10 Posts 1. Can Next Door Monetize Its 10 Million Users? 2. Acxiom Marketing Solutions Group Sold to IPG 3. Web.com Sold to Siris Capital 4. RBC’s … Read more

RBC Deploys Digital Services, Investments to Drive Next Generation of Customers

Longtime local search and ad network exec Darby Sieben took something of a leap of faith in the new commerce environment last June when he joined RBC Ventures, the venture arm of the Royal Bank of Canada, one of the world’s largest banks. Indeed, RBC Ventures (RBCV) is driving the hypothesis that businesses can be among … Read more

First Data’s Sale to Fiserve: Validation for its Focus on SMB SaaS?

First Data’s pending $22 Billion all-stock sale to Fiservis being positioned as “SMB payment enablers + big bank payment accounts.” It’s more complex than that, but First Data’s swing to a new era of SaaS marketing and logistics services played a key role in the sale. It also reinforced the role of payment platforms in the next … Read more

Comcast Exec on ‘The Critical Growth of Product Marketing’

Products in the business to small business sales channel (B2SMB) are growing more numerous, rapidly innovating, and becoming more diverse and customized. That makes the product marketing team a vital part of the business. Comcast Business Senior Director Scott Biondi, speaking with B2SMBi co-founder Peter Hutto on the Playbooks 19 web-based conference today, noted the company has … Read more

Web.com’s $2 Billion Sale; What It Says About The Value of SMB Platforms

Web.com, a behemouth that has watched companies like MailChimp, Squarespace and Weebly grab the buzz in SMB platforms, is being tentatively sold to Siris Capital, a buy out firm, for $2 Billion — a 30 percent premium over its recent stock price. Counter-offers are being invited through August 5. Web.com launched in 1997 to provide off-the-shelf, … Read more

Grubhub Broadens Platform With LevelUp Buy

GrubHub is buying LevelUp for $390 Million, deepening GrubHub’s loyalty, payment and ad platforms for clients like KFC and Taco Bell at a time when advanced ordering is remaking the QSR (quick service restaurant) experience. The acquisition also gives GrubHub a new white label capability for serving many of LevelUp’s clients, who are mostly comprised of regional QSRs. … Read more

Video’s Added ‘Brand to Local’ Capabilities; A Chat with Netsertive’s Brendan Morrissey

There is no better “recall” media than video, but in digital media, it has actually been something of a late bloomer when it comes to advertising. Not anymore. Most notably, YouTube has emerged as a leader among digital sites for advertising, and its growing fast. Sixty-nine percent of SMB digital advertisers would like to boost their spending … Read more

Square Shares Its Sales Playbook: ‘Deliver Dollars Fast’

As Square moves up the value chain with larger restaurants, multi-location franchises and other groups to support, it has gone from a sole focus on inbound, direct marketing sales to a mix of inbound and outbound. Eighty percent of Square’s larger sellers — grossing $250K + — still self-onboard. But a sales team is ready to support … Read more

7 Top Takeaways from B2SMBi Leaders Forum

A lot of us are betting on cloud-based services – aided by AI, marketing automation and location marketing — to boost SMB marketing and management. That’s the operating premise behind B2SMB, which is about enterprise companies selling services to SMBs. Executives from key players investing heavily in the space — Google, Dell, Office Depot, Square, … Read more

Web.com’s $2 Billion Sale; What It Says About The Value of SMB Platforms

Web.com, a behemouth that has watched companies like MailChimp, Squarespace and Weebly grab the buzz in SMB platforms, is being tentatively sold to Siris Capital, a buy out firm, for $2 Billion — a 30 percent premium over its recent stock price. Counter-offers are being invited through August 5. Web.com launched in 1997 to provide off-the-shelf, … Read more