Living Social CEO Tim O’Shaughnessy to Step Down: End of an Era

Living Social CEO and co-founder Tim O’Shaughnessy announced today on the company blog that he is stepping down. He will stay until a new CEO is found and installed – a process that he “hopes” will be completed during the first half of 2014. O’Shaughnessy previously worked at AOL, and transformed Living Social from its origins as a … Read more

Twitter Acquires CardSpring; Enters SMB Loyalty and Data Space

Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its launch in 2011. One of the big tech challenges in the payments space has been to remake … Read more

Book Review: ‘Data Leverage’

Company data such as customer lists, transaction records, location data, social media and customer behavior patterns often prove to be valuable assets. But for many companies, data is little more than an after-thought. What are the best practices for identifying, valuing, leveraging and protecting data assets? That’s the subject of “Data Leverage: Unlocking the Surprising Growth … Read more

Living Social CEO Tim O’Shaughnessy to Step Down: End of an Era

Living Social CEO and co-founder Tim O’Shaughnessy announced today on the company blog that he is stepping down. He will stay until a new CEO is found and installed – a process that he “hopes” will be completed during the first half of 2014. O’Shaughnessy previously worked at AOL, and transformed Living Social from its origins as a … Read more

AnyPerk Expands Concept of Employer Driven Discount Clubs

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition of email and the ability to more effectively target employees based on different criteria. NextJump, for instance, … Read more

LevelUp’s Sales Deal with Heartland Payment: A Discussion with Heartland’s Sarah Owen

As traditional local media players begin to lose some of their prominence, the search for alternative local sales channels has become increasingly important. The channel currently being explored: payment processors, which normally focus on selling Point of Sales systems. Processors start out with a technological advantage; the “big data” from consumer purchases can help produce … Read more

LevelUp: We’re ‘Android,’ Square is ‘Apple’

You want vision? LevelUp CEO Seth Priebatsch says his loyalty/transaction marketing company will emerge as a partner for SMBs — think authentication, orders and refunds and analytics — in the same way that Facebook Connect is a partner for media sites. LevelUp, of course, doesn’t have the loyalty/transaction marketing space to itself. We are tracking more than 30 companies … Read more

Microsoft’s Jorgensen: ‘We Are Building Our Muscles’ in Card Linked Space

Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising Erik Jorgensen noted there are significant opportunities to connect … Read more

Merchant Warehouse Moves Up Value Chain From Payments to ‘Engagement’

Payment processors and related companies work with most SMBs and are increasingly seen as a potential sales channel for reaching them with additional services. This week, we talked with one processor, Boston-based Merchant Warehouse, about its efforts to leverage its base of 75,000 business customers beyond terminal sales. CEO Henry Helgeson told us the 15 year-old, … Read more