Boston Globe Signs on With Yahoo Newspaper Consortium

Yahoo has announced the addition of The Boston Globe and St. Petersburg Times to its Newspaper Consortium, which now has 37 media companies with 796 newspapers. The announcement was timed for The Newspaper Association of America’s MediaXChange meeting this week in Las Vegas, where Yahoo holds a bi-annual summit. The consortium was initially envisioned as a “one size fits all” platform … Read more

Card-Linking at Year 5: Momentum in Some Areas, Questions in Others

Five years in, is card-linking finally assuming a place in the promotional media pantheon alongside reviews, coupons, prepaid deals and loyalty incentives? With card-linking, consumers link their credit and debit cards to retailers and brands. The resulting transaction data can be mined to help retailers, brands and other commerce companies provide targeted offers and incentives … Read more