NAA Coverage: Assessing Retailer Opportunities

The decline of their ad share with retailers has newspapers worried to death. But several execs speaking at the NAA marketing conference last week in Las Vegas said they can bring retailers back into the fold with special vertical sites. Ken Riddick, VP of Interactive Media at The Minneapolis Star Tribune, said that the newspaper has … Read more

NAA Coverage: Humans are Search ‘Differential’

Newspapers can’t expect to beat Yellow Pages or Google in broad local advertiser categories, but they can focus on niche areas and invest in human editors and SEO to bring out their real strengths in the local marketplace, according to Jay Small, who is E.W. Scripps Newspapers’ director of online audience and operations. Small was … Read more

L.A. Times Admits Online Errors, Vows Change

The LA Times Online will roll out two new, ecommerce-oriented verticals in the midst of a ripping internal report that says the paper’s online strategy is nowhere near where it needs to be for the paper to have a future, according to an article by James Rainey in today’s paper. The verticals are a new SoCal-focused travel website and … Read more

Oodle Pushes on Featured Listings, Comparisons

Oodle, the listings aggregator service, is completing its transition from a Google –dependent site with the rollout today of a comparison feature for autos. Real estate and rentals will be rolled out next. In October, Oodle made its first move away from Google reliance by establishing a “featured listings” program that charges the Top 3 featured listings … Read more

Insider Pages Bets It All on Pay-Per-Call

InsiderPages, IdeaLabs’ women-oriented social network that collects user-generated reviews for local businesses, says it now has “thousands of pay-per-call advertisers” and “is probably the biggest” pay-per- call network. In an interview with The Local Onliner, Vice President of Product Andrew Shotland, wouldn’t comment on rumors that the company is in talks to be acquired , … Read more

Google Print Ads: An SME Strategy for Newspapers

Google’s announcement that its self-serve system will be enabled for print newspapers gives newspapers an easier way to reach small businesses. Newspapers, of course, are famously challenged to apply their relatively limited sales forces to anything smaller than a car dealer or hospital. Here are some details: 50 larger newspapers, including titles by Gannett, Tribune, The New … Read more

Windows Live Expo Adds Enhanced Classifieds

Windows Live Expo, Microsoft’s entry in the classifieds war, has upped the ante against GoogleBase, Yahoo and the rest of them by signing with AdMission (formerly iPix) to use its SpotLight Ads technology. While advertisers can still post ads for free, the Windows Live team is betting that high value advertisers will pay $19.99 to upgrade to … Read more

Newspapers Mull Over Yahoo/HotJobs Tie

Tribune, Knight Ridder and Gannett’s success with CareerBuilder has lead to other newspaper companies wanting in on the national recruitment action. As Paid Content reports, CareerBuilder “had a great second quarter with network and affiliate revenues up 42 percent over last year” and in some respects, is beginning to run away from Monster. A number of newspaper companies, including … Read more

Online Real Estate Ads Hit $2 Billion

Real Estate-related Internet advertising will reach $2 billion in 2006, or 17.7 percent of all Real Estate spending, according to a new report by Borrell Associates Inc. The report predicts that online will jump to 32.1 percent of all Real Estate spending by 2010, with most of the increase coming at the direct expense of newspapers, real estate … Read more

Tribe.Net in Talks with NBC

Tribe.net is in talks to besold to NBC (corrected from earlier version). The sale marks the official end of an era for a service that at one time, was determined to bring Friendster-like social networking to the local level via various city “tribes” run by newspapers, who wanted to piggy back a Craig’s List-like service on top … Read more