NAA Coverage: Humans are Search ‘Differential’

Newspapers can’t expect to beat Yellow Pages or Google in broad local advertiser categories, but they can focus on niche areas and invest in human editors and SEO to bring out their real strengths in the local marketplace, according to Jay Small, who is E.W. Scripps Newspapers’ director of online audience and operations. Small was … Read more

CitySearch Announces 41,000 Advertisers

CitySearch President and CEO Briggs Ferguson says, in an interview with Greg Sterling, that the site now has “41,000 advertisers.” That means a gain of 11,000 since the beginning of 2005, when the company had about 30,000 advertisers. It is possible that the number is even less. Ferguson sometimes says “advertisers” when he actually means “advertising locations.” If … Read more

HyperLocal Efforts Keep Going; OurTown Launches

There are a number of new or re-energized hyperlocal efforts out there, trying to crack the code. New efforts are expected shortly from Outside.in and SmallTown. Ongoing efforts are being made with AmericanTowns, which counts Idearc as a lead investor; and Dallas’ Pegasus News, which is owned by Fisher Communications. CitySquares in Boston continues to build its model. Topix has also remade itself into an … Read more

Smalltown Adds 3 Locales, Video

When you have access to $3 million of VC money, you are going to eventually want to spend some of it. That’s what Smalltown, an IYP site with social aspects via reviews, calendars and (now) Top 10 lists, is doing. Five months after launching SME-oriented sites in San Mateo and Burlingame, Smalltown has announced three new Bay Area … Read more

Niesenholtz at YPA: Local ‘Untapped Opportunity’

New York Times Digital Chief Martin Niesenholtz, keynoting the Yellow Pages Association conference this morning in Las Vegas, called local “a huge untapped opportunity in the directories arena that no one – including the portals – has yet tapped.” I’m not at YPA this time, but a draft of Niesenholtz’ address noted that the winners in local “could … Read more

New West’s Weber on Community Journalism

New West is a different concept than other community sites. Started two years ago by Jonathan Weber, the former editor of The Industry Standard (the dot-com era trade bible), the seven person site covers all of the Rocky Mountain region from its base in Missoula, MT. It has multiple revenue streams from Google AdSense and ads; and it … Read more

Topix Refocuses on Place Bloggers and UGC

Under-served small communities are getting more attention. Companies like TownNews, Greyboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix – a 25 person company that is 80 percent owned by Gannett, Tribune and McClatchy – has been aggregating local news from a variety … Read more

In Midst of Editor’s Departure, LA Times Ramps Up Online

 The Los Angeles Times and the rest of the Tribune Co. have been going through a very public belt tightening. The most recent round of cutbacks apparently played a role in the departure of Editor James O’Shea. But when it comes to online, the company is positioning itself for rapid growth, and is committing resources to … Read more