IAB Leadership Meeting: WalMart Global Commerce CEO Neil Ashe

Wal-Mart Global eCommerce CEO Neil Ashe told 1000+ digital marketing pros at the IAB’s Annual Leadership Meeting in Palm Desert that their responsibility is to fully integrate their efforts throughout the organization. Ashe, who formerly ran CBS Interactive, said top company execs have got to get away from the notion that the CIO is the only one who matters … Read more

Book Review: ‘Data Leverage’

Company data such as customer lists, transaction records, location data, social media and customer behavior patterns often prove to be valuable assets. But for many companies, data is little more than an after-thought. What are the best practices for identifying, valuing, leveraging and protecting data assets? That’s the subject of “Data Leverage: Unlocking the Surprising Growth … Read more

First Data’s Sale to Fiserve: Validation for its Focus on SMB SaaS?

First Data’s pending $22 Billion all-stock sale to Fiservis being positioned as “SMB payment enablers + big bank payment accounts.” It’s more complex than that, but First Data’s swing to a new era of SaaS marketing and logistics services played a key role in the sale. It also reinforced the role of payment platforms in the next … Read more

Comcast Exec on ‘The Critical Growth of Product Marketing’

Products in the business to small business sales channel (B2SMB) are growing more numerous, rapidly innovating, and becoming more diverse and customized. That makes the product marketing team a vital part of the business. Comcast Business Senior Director Scott Biondi, speaking with B2SMBi co-founder Peter Hutto on the Playbooks 19 web-based conference today, noted the company has … Read more

Money2020: Google Talks About Why It is in Payments

Google’s Payments division is seeking synergies across many of Google’s business units – hence the recent insertion of several AdWords executives into the Payments leadership. Speaking at Money2020 in Las Vegas, Google Payment VP Ariel Bardin bluntly acknowledged that people don’t think Google has a real role in the payments world, and didn’t mind that Google Wallet … Read more

Acxiom Marketing Solutions Sold; What’s the Future of its SMB Listings?

Acxiom, one of the “big four” providers of SMB listings, along with InfoGroup, Localeze and Factual, is selling that SMB listings business along with the broader parent, Acxiom Marketing Services, to IPG, the ad agency/adtech giant. The $2.3 Billion transaction is slated to close at the end of 2018. The remaining, smaller part of Acxiom will … Read more

Localize.city’s Steven Kalifowitz: Making Sense of the New Hyperlocal Pyramid

There is a new pyramid for hyperlocal, and it goes like this: data at the foundation, information in the middle and knowledge at the top. So says Localize.city President Steven Kalifowitz. We first profiled the company a couple of weeks ago. In a wide-ranging discussion today, Kalifowitz told us that Localize.city got its start as Madlan in Israel six … Read more

What’s ‘Real’ with Place Marketing? LocalOnliner Chats with The VR/AR Association’s Nathan Pettyjohn

Can’t find the shaving can aisle at Target? Didn’t know about the 4th floor coffee bar at Nordstrom’s? Can an avatar point you towards Jimmy Choo shoes at Westfield Malls and give you some points? Want to kill time at SFO at a new Terminal 1 art exhibit? And about the shaving cream – can … Read more

American Express Cuts Back: Big Impact on SMB Digital Marketing Support?

American Express is under the knife, as it cuts $1 billion in spending with the end of its Costco and JetBlue co-branded cards. The cutback will probably cut into many of the forward looking promotion and marketing projects that Amex underwrites with Facebook, Twitter, Foursquare, Uber, Pinterest and others. It will also lead to the departure … Read more