Facebook Approaches Banks for a New Generation of ‘Transaction Marketing’

Facebook’s reach out to banks and credit card companies for customer bank balance, transaction data and fraud alerts, per today’s Wall Street Journal, signals a second, more cautious run at “transaction marketing.” The WSJ article details an effort by Facebook to support Messenger via customer data, making it feel safer to use the messaging service to … Read more

(Review) The Gen Z Frequency: How Brands Tune in & Build Credibility

Kids aren’t media consumers, they are “knowledge managers,” constantly evaluating content and data, and discarding what doesn’t help them build their personal brand. How can brands adjust to the new reality? That‘s the challenge posed by youth marketing experts Gregg Witt and Derek Baird in The Gen Z Frequency: How Brands Tune In & Build Credibility. … Read more

Banks See ‘Scale’ As Their Advantage Over Digital Disruptors

With the incredible riches of the next wave of commerce awaiting, it’s a race of the incumbents versus the innovators. “The race is for the incumbents to fix things before innovators get distribution,” ” suggests Global Payments SVP of Global Product Frank Young. That was one of the basic themes this week at the fourth … Read more

Facebook Approaches Banks for a New Generation of ‘Transaction Marketing’

Facebook’s reach out to banks and credit card companies for customer bank balance, transaction data and fraud alerts, per today’s Wall Street Journal, signals a second, more cautious run at “transaction marketing.” The WSJ article details an effort by Facebook to support Messenger via customer data, making it feel safer to use the messaging service to … Read more

A Look at Facebook’s ‘Buy Button’ for SMBs

Facebook hasn’t really been a player in ecommerce –Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising. Last year, Facebook began to allow consumers to … Read more