Santa Clara Square: New Ways to Leverage ‘Micro Location’
Malls, college campuses, office parks, stadiums, public transit hubs and other complex real estate are hard to get around and find things. GIS-based technologies such as searchable map kiosks, ad-sponsored WiFi and card linked promotions are helping. They supplement Google Maps. Basic things remain a challenge, however, like finding your ride share driver in the … Read more