NAA Coverage: Humans are Search ‘Differential’

Newspapers can’t expect to beat Yellow Pages or Google in broad local advertiser categories, but they can focus on niche areas and invest in human editors and SEO to bring out their real strengths in the local marketplace, according to Jay Small, who is E.W. Scripps Newspapers’ director of online audience and operations. Small was … Read more

Oodle Pushes on Featured Listings, Comparisons

Oodle, the listings aggregator service, is completing its transition from a Google –dependent site with the rollout today of a comparison feature for autos. Real estate and rentals will be rolled out next. In October, Oodle made its first move away from Google reliance by establishing a “featured listings” program that charges the Top 3 featured listings … Read more

CitySearch Pays Google $100 Million a Year?

A dirty secret in the search wars is that you can basically “buy” enough traffic via Google AdWords and other sources to jump to the top of the usage charts. In a recent ZDNet column, Donna Bogatin implied that CitySearch has done exactly that. “Industry estimates of the cost to Citysearch for its ‘partnership’ with Google have … Read more

Google Print Ads: An SME Strategy for Newspapers

Google’s announcement that its self-serve system will be enabled for print newspapers gives newspapers an easier way to reach small businesses. Newspapers, of course, are famously challenged to apply their relatively limited sales forces to anything smaller than a car dealer or hospital. Here are some details: 50 larger newspapers, including titles by Gannett, Tribune, The New … Read more

Judy’s Book: Self-Serve Doesn’t Work, Other Lessons

Judy’s Book co-founder Andy Sack posts very candidly about the difficulties of launching a review/IYP site. Sack, who also founded Abuzz, one of the original review sites, and worked on Firefly, knows something about this subject by now. Founded in 2004 at around the same time as Insider’s Pages, which just changed CEOs, Judy’s Book claims one million unique visitors; a … Read more

Yelp Adds Mobile, Partners with Palm Treo

Yelp, a social network/Yellow Pages hybrid, has launched a mobile version for the Palm Treo as part of a broader marketing relationship between the two companies. Terms are not being disclosed, but cash and tech support have likely been provided in exchange for Yelp’s “optimizing” for the Treo, and for advertising the Treo relationship on the Yelp … Read more

Estimate: Google Pulls in $200 Million from ‘Local’

Google doesn’t break out its revenue for local, but we can speculate. Piper Jaffray has said that 10 percent of Google’s revenues are attributable to “geotargeting,” per Greg Sterling. Based on Q2 earnings of $2.46 billion, that would mean Google grossed about $240 million from local in Q2, up from $225 million in Q1. We might … Read more

Online Real Estate Ads Hit $2 Billion

Real Estate-related Internet advertising will reach $2 billion in 2006, or 17.7 percent of all Real Estate spending, according to a new report by Borrell Associates Inc. The report predicts that online will jump to 32.1 percent of all Real Estate spending by 2010, with most of the increase coming at the direct expense of newspapers, real estate … Read more

Alphabet’s Waterfront Project in Toronto Runs into Turbulence

Alphabet’s Sidewalk Labs has run into turbulence on the way towards the creation of a dramatic new waterfront neighborhood in Toronto. The project may still get a greenlight, but tech players hoping to leverage the next wave of urban development would do well to note its problems as a case study. Tech players, of course, are envisioning … Read more

Facebook Approaches Banks for a New Generation of ‘Transaction Marketing’

Facebook’s reach out to banks and credit card companies for customer bank balance, transaction data and fraud alerts, per today’s Wall Street Journal, signals a second, more cautious run at “transaction marketing.” The WSJ article details an effort by Facebook to support Messenger via customer data, making it feel safer to use the messaging service to … Read more