Smalltown Adds 3 Locales, Video

When you have access to $3 million of VC money, you are going to eventually want to spend some of it. That’s what Smalltown, an IYP site with social aspects via reviews, calendars and (now) Top 10 lists, is doing. Five months after launching SME-oriented sites in San Mateo and Burlingame, Smalltown has announced three new Bay Area … Read more

Niesenholtz at YPA: Local ‘Untapped Opportunity’

New York Times Digital Chief Martin Niesenholtz, keynoting the Yellow Pages Association conference this morning in Las Vegas, called local “a huge untapped opportunity in the directories arena that no one – including the portals – has yet tapped.” I’m not at YPA this time, but a draft of Niesenholtz’ address noted that the winners in local “could … Read more

Topix Refocuses on Place Bloggers and UGC

Under-served small communities are getting more attention. Companies like TownNews, Greyboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix – a 25 person company that is 80 percent owned by Gannett, Tribune and McClatchy – has been aggregating local news from a variety … Read more

HyperLocal Efforts Keep Going; OurTown Launches

There are a number of new or re-energized hyperlocal efforts out there, trying to crack the code. New efforts are expected shortly from Outside.in and SmallTown. Ongoing efforts are being made with AmericanTowns, which counts Idearc as a lead investor; and Dallas’ Pegasus News, which is owned by Fisher Communications. CitySquares in Boston continues to build its model. Topix has also remade itself into an … Read more

‘First’ Auto Dealer Mashup Launches

Local auto dealers aren’t being found by Google. And their TV and print ads are largely invisible to a generation that TIVOs their television viewing, and doesn’t read newspapers. That will change, if Jim Bonfield succeeds with what he calls “the first auto dealer mashup.” Bonfield, a veteran business development executive with The Sacramento Bee and Travidia, … Read more

Details on Yahoo Deal with Newspapers

The newspaper recruitment deal with Yahoo first disclosed here in an Oct. 24 post has finally been confirmed, with some interesting twists. The deal puts in place a recruitment network of seven companies with 176 newspapers in 13 of the Top 15 markets. Additional activities that go beyond the scope of recruitment are to be “filled in … Read more

Elevation Buys into Yelp

Bono and Yelp CEO Jeremy Stoppelman As widely reported last week, Yelp has confirmed that it will receive a $25 million investment from Elevation Partners, which is widely known for the involvement of U2 frontman Bono among its seven partners. Elevation, which manages $1.9 billion, will also seek to increase its total investment to $100 million via stock … Read more

Outsell: Digital News More Cannibalistic Than Complementary

Digital media is more cannibalistic than complementary, and seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell, Inc. The survey findings, based on almost 3,000 consumers and fully detailed in Outsell’s “News Users 2009” report, written by … Read more

‘Final’ ILM:09 Speakers Added (Twitter, AT&Ti, Euro Directories +++)

The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too. Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, who will be joining Facebook’s Tim Kendall … Read more