Home Advisor’s Chris Terrill: Poised for Growth, New Services

Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and seemed to be in danger of getting bypassed by a new crop of social media … Read more

Datasphere: New Focus on SMB ‘Adjacencies’ like Coupons, Events

We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other hand,,has had a coupons product for some time. But it only recently has really zeroed … Read more

Porch Buys Serviz For Home Service Pros, Features

Serviz, one of the new breed of home pro sites, has been sold to Porch. The combination will help Porch reassert itself in an active but nascent marketplace that has been projected at possibly reaching $400 Billion. Competitors include Yelp, Amazon, Google, Thumbtack, Home Advisor/Angie’s List and Home Depot’s Pro Referral (formerly RedBeacon.) No one in the … Read more

Big Thinking/ReThinking Angie’s List: Our Talk with CEO Scott Durchslag

Angie’s List is an iconic brand in the home services space that now has 3.25 million paying customers, 10 million verified reviews, and continues to grow its customer and advertising base. But it faces a growing group of competitors that see greater opportunities in the space and smell blood in the water, including Amazon, Google, Home … Read more

NextDoor’s ‘Neighborhood Favorites’ Gets Closer to a Business Model

Next Door Media is soft launching a “Neighborhood Favorites” feature in a number of markets that should be highly attractive to users, and serve as its first attempt to charge businesses for promotion. The launches are in Alameda and Contra Costa counties in California; Collin County, Texas; and King County, Washington. Greg Sterling initially reported on … Read more

“Hey Alexa!” HomeAdvisor, TalkLocal Are Customizing for Amazon Echo

Amazon Echo represents a new eco-system for commerce, and is arguably, one of the biggest innovations in recent years. By simply voicing a request triggered by a common command, (“Hey, Alexa”), users can tap into hundreds of apps that are being specially designed to link their Web info – from movies and music to medical info. … Read more

Borrell LOACWest: NextDoor is Seen as ‘Hyperlocal Angie’s List’

NextDoor, the well-funded neighborhood discussion platform, is eying deeper relationships with local merchants and service providers (and monetization). VP of Business Development Craig Donato provided details and insights about the network this week at Borrell’s Local Online Advertising Conference West in San Francisco. Donato noted that NextDoor is up to almost 116,000 neighborhoods of 500-750 households – … Read more

How Amazon Will Use Whole Foods as a Local Retail Anchor and Lifestyle Platform

Whole Foods has been rescued by its $13.7 Billion sale to Amazon, which should not only be able to leverage WF’s 431 stores with upscale shoppers, but amplify it with personalization, promotions, Prime Now delivery, and a broader selection of high margin lifestyle goods (which account for a high percentage of Whole Foods’ profit). Whole … Read more