InsiderPages Acquisition is Set

Techcrunch published a report today that InsiderPages, the review site that has been actively shopped for some time, may have found a buyer for more than the $8.5 million it raised last March from Sequoia and Softbank Capital. I would speculate that possible purchasers are CitySearch, Yellowpages.com, or RH Donnelley. Theoretically, Yellowpages.com and RHD would have the … Read more

NAA Coverage: Assessing Retailer Opportunities

The decline of their ad share with retailers has newspapers worried to death. But several execs speaking at the NAA marketing conference last week in Las Vegas said they can bring retailers back into the fold with special vertical sites. Ken Riddick, VP of Interactive Media at The Minneapolis Star Tribune, said that the newspaper has … Read more

NAA Coverage: Humans are Search ‘Differential’

Newspapers can’t expect to beat Yellow Pages or Google in broad local advertiser categories, but they can focus on niche areas and invest in human editors and SEO to bring out their real strengths in the local marketplace, according to Jay Small, who is E.W. Scripps Newspapers’ director of online audience and operations. Small was … Read more

Gannett Launches Search Initiative

Gannett, via its Planet Discover subsidiary, says it will start providing its newspapers and TV stations with search marketing help. The newly formed “Market Development Group” will be run by Stanley Gauss, the former Online General Manager of The Press of Atlantic City. Planet Discover Head Terry Millard says that Gauss and his team are going to provide … Read more

Insider Pages Bets It All on Pay-Per-Call

InsiderPages, IdeaLabs’ women-oriented social network that collects user-generated reviews for local businesses, says it now has “thousands of pay-per-call advertisers” and “is probably the biggest” pay-per- call network. In an interview with The Local Onliner, Vice President of Product Andrew Shotland, wouldn’t comment on rumors that the company is in talks to be acquired , … Read more

CitySearch Pays Google $100 Million a Year?

A dirty secret in the search wars is that you can basically “buy” enough traffic via Google AdWords and other sources to jump to the top of the usage charts. In a recent ZDNet column, Donna Bogatin implied that CitySearch has done exactly that. “Industry estimates of the cost to Citysearch for its ‘partnership’ with Google have … Read more

Google Print Ads: An SME Strategy for Newspapers

Google’s announcement that its self-serve system will be enabled for print newspapers gives newspapers an easier way to reach small businesses. Newspapers, of course, are famously challenged to apply their relatively limited sales forces to anything smaller than a car dealer or hospital. Here are some details: 50 larger newspapers, including titles by Gannett, Tribune, The New … Read more

Judy’s Book: Self-Serve Doesn’t Work, Other Lessons

Judy’s Book co-founder Andy Sack posts very candidly about the difficulties of launching a review/IYP site. Sack, who also founded Abuzz, one of the original review sites, and worked on Firefly, knows something about this subject by now. Founded in 2004 at around the same time as Insider’s Pages, which just changed CEOs, Judy’s Book claims one million unique visitors; a … Read more

Windows Live Expo Adds Enhanced Classifieds

Windows Live Expo, Microsoft’s entry in the classifieds war, has upped the ante against GoogleBase, Yahoo and the rest of them by signing with AdMission (formerly iPix) to use its SpotLight Ads technology. While advertisers can still post ads for free, the Windows Live team is betting that high value advertisers will pay $19.99 to upgrade to … Read more

Yelp Adds Mobile, Partners with Palm Treo

Yelp, a social network/Yellow Pages hybrid, has launched a mobile version for the Palm Treo as part of a broader marketing relationship between the two companies. Terms are not being disclosed, but cash and tech support have likely been provided in exchange for Yelp’s “optimizing” for the Treo, and for advertising the Treo relationship on the Yelp … Read more