Battle for Recruitment: Monster Adds Key Papers

Monster has fallen off its leadership perch, hit hard by CareerBuilder’s heavy media spend and its extremely effective bundling of print/online ads. But by most counts, it is still fairly equal with CareerBuilder. It is certainly well ahead of Yahoo Hot Jobs, which made its own splash last week by teaming with 176 newspapers. Monster has now asserted itself … Read more

Richard Rosen’s Primer on Call Measurement

ROI for advertising is generally measured by local businesses in terms of phone calls generated, call duration and/or store visits. That isn’t changing soon. But for local ad sellers and their advertisers, it remains a challenge to figure out where calls are coming from; the conversion rate of calls; and the viability of Web-related tie-ins … Read more

Executive Turnover at Insider Pages

Insider Pages founder Stu MacFarlane has been replaced as CEO by Mitch Galbraith, a veteran of Yahoo’s small business division who was recently brought in as VP of Advertising. The change at the top appears to have been initiated by Insider’s investors, which include IdeaLab, Sequoia Capital and Softbank. The turn of events is a surprise. … Read more

Smalltown: Micro-Sites as Substitute YPs

And they just keep plugging away and plugging away at micro-sites. A new Bay Area company, Smalltown, has launched a micro-site service in San Mateo and Burlingame that serves as kind of a commerce-oriented city guide/Yellow Pages. The service has received $3 million in funding from Formative Ventures, a tech-oriented VC. Micro-sites certainly seem to be … Read more

Amazon’s A9 Drops Local Effort

It is no surprise, since Udi Manber, its original leader, left over a year ago. But Amazon has formally abandoned its effort to launch Yellow Pages (and Maps) as part of its A9 search engine. A9 received lots of publicity for the Yellow Pages and specifically, its BlockView feature, launched in January 2005. BlockView, originally “Find It On The … Read more

Second Thoughts on Merchant Circle’s Misbehavior

Last week, I got 22 comments within a 2 day timeframe on a several months old post regarding Merchant Circle. I took all the comments off the blog after noting irregularities among them. Basically, I saw a deliberate attempt by one or more people to create a pseudo grassroots movement by writing lots of phony letters. … Read more

Quantcast Publishes ‘Top 10’ Online Directories

Figuring out who is on top of the heap in the online directory business is a complex task: on one hand, a “directory” category is kind of an oxymoron, given that so much of what is quantified is based on search engine optimization. Only 25 percent of Citysearch’s traffic, for instance, comes from its destination URLs. Some … Read more