Estimate: Google Pulls in $200 Million from ‘Local’

Google doesn’t break out its revenue for local, but we can speculate. Piper Jaffray has said that 10 percent of Google’s revenues are attributable to “geotargeting,” per Greg Sterling. Based on Q2 earnings of $2.46 billion, that would mean Google grossed about $240 million from local in Q2, up from $225 million in Q1. We might … Read more

Newspapers Mull Over Yahoo/HotJobs Tie

Tribune, Knight Ridder and Gannett’s success with CareerBuilder has lead to other newspaper companies wanting in on the national recruitment action. As Paid Content reports, CareerBuilder “had a great second quarter with network and affiliate revenues up 42 percent over last year” and in some respects, is beginning to run away from Monster. A number of newspaper companies, including … Read more

HarvestInfo: Newspapers Seeking ‘Federated Search’

Newspapers are increasingly seeking out “federated search” solutions that can search and crawl all forms of their content, including display, classifieds, various feeds, editorial and archives, according to Catherine Kelly, President of HarvestInfo, a vendor to newspapers. “We’re starting to hear the term ‘federated search’ pop up from different newspapers, without any prompting,” says Kelly, who … Read more

CitySearch Announces 41,000 Advertisers

CitySearch President and CEO Briggs Ferguson says, in an interview with Greg Sterling, that the site now has “41,000 advertisers.” That means a gain of 11,000 since the beginning of 2005, when the company had about 30,000 advertisers. It is possible that the number is even less. Ferguson sometimes says “advertisers” when he actually means “advertising locations.” If … Read more

True Local to Monetize 3.8 Million URL Database

TrueLocal has amassed a database of 13 million local businesses, including 3.8 million local URLs, and is now ready to aggressively sell advertising on its local search engine, according to company president Jake Baillie. Up to now, the company’s revenue has largely come from six figure license deals with online directories, including Verizon SuperPages and Amazon’s … Read more

Niesenholtz at YPA: Local ‘Untapped Opportunity’

New York Times Digital Chief Martin Niesenholtz, keynoting the Yellow Pages Association conference this morning in Las Vegas, called local “a huge untapped opportunity in the directories arena that no one – including the portals – has yet tapped.” I’m not at YPA this time, but a draft of Niesenholtz’ address noted that the winners in local “could … Read more

Yahoo’s Kay Skeptical about Local Verticals

Verticals are important to Yahoo! and others on a national basis, but they really aren’t the way to go at the local level because of the limited resources for local sales, says Warren Kay, managing director, strategic alliances, Yahoo Search Marketing. Kay was keynoting Kelsey’s Directory Driven Commerce conference in Reston, VA. In an ideal world, verticals are the … Read more

Topix Refocuses on Place Bloggers and UGC

Under-served small communities are getting more attention. Companies like TownNews, Greyboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix – a 25 person company that is 80 percent owned by Gannett, Tribune and McClatchy – has been aggregating local news from a variety … Read more

In Midst of Editor’s Departure, LA Times Ramps Up Online

 The Los Angeles Times and the rest of the Tribune Co. have been going through a very public belt tightening. The most recent round of cutbacks apparently played a role in the departure of Editor James O’Shea. But when it comes to online, the company is positioning itself for rapid growth, and is committing resources to … Read more