Santa Clara Square: New Ways to Leverage ‘Micro Location’

Malls, college campuses, office parks, stadiums, public transit hubs and other complex real estate are hard to get around and find things. GIS-based technologies such as searchable map kiosks, ad-sponsored WiFi and card linked promotions are helping. They supplement Google Maps. Basic things remain a challenge, however, like finding your ride share driver in the … Read more

Zillow CFO Sees Real Estate ‘Renaissance’

Online Real Estate has gone through its “classical” period in 1995-2000, and its “dark ages” in 2001-2005, but is now in the midst of its “renaissance” due to “data enlightenment” and “consumer driven industrial change,” per Zillow CFO and VP of Marketing Spencer Rascoff. Speaking at Kelsey’s ILM conference in Philadelphia, Rascoff said a key in the … Read more

Microsoft Local Pushes Maps, Imagery

When Microsoft quit its Sidewalk city guide in 2001, it promised to keep its foot in the door of local services. At that time, it was probably thinking “small business,” since it was bent on remaking the small business marketplace around the Great Plains software company that it had recently purchased. But small business services … Read more

‘Final’ ILM:09 Speakers Added (Twitter, AT&Ti, Euro Directories +++)

The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too. Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, who will be joining Facebook’s Tim Kendall … Read more

‘Clever Commute’ Now in 5 Cities; Adds Ferries, Buses and Subways

Clever Commute, which aggregates info from commuters on tardy schedules, is now in Boston, Chicago, Los Angeles, San Francisco and Washington D.C., per an article in USA Today. The service was launched three years ago by Joshua Crandall, a New York City-bound commuter to keep track of NJ Transit info. He initially got five fellow commuters to exchange … Read more

Parking Data Ventures Teams with 6 Parking Cos

The next big vertical is…parking? Parking Data Ventures has been created to tackle all things parking. The five person, Baltimore-based service has created a database of 10,000 parking locations. It has partnered with six of the largest parking lot companies in the U.S. and Canada, and has info for 15+ other leading parking companies. It competes with Urban … Read more

MSNBC.com Buys EveryBlock

MSNBC.com, the Seattle-based entity co-owned by Microsoft and NBC, has acquired Everyblock, Adrian Holovaty’s hyperlocal site. The price was apparently for “several million dollars,” per reports. The six person site, an outgrowth of Holovaty’s Chicagocrime.org site, is a leading edge example of “mapping journalism.” It maps street-by-street and neighborhood data and content for wide-ranging categories, although it has … Read more

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size fits … Read more

Real Estate Listings Little Impacted by DOJ Settlement

Several years ago, it looked like real estate brokerages might be marginalized by “Virtual Office Websites” (VOWS) that grabbed multiple listings service listings from the Web, using a licensed agent. They then acted as cut-rate sales agents to home buyers. At the time, it was envisioned that major online entities such as Yahoo! might use … Read more

MetroSeeQ Launches: ‘Search Engine for Promotions’ (via Google Maps)

Consumers looking to map out a Saturday morning errand run, or a Saturday night bar-hop – and find out about any special offers along the way—can now do so easily via MetroSeeq, a Portland, OR startup by Intel-vet Kevin Chen.The site was launched two weeks ago, and has already had 40,000 visitors.  Chen said he was … Read more