Business and Marketing News
The Boston Globe is building out a series of local WiFi “Pulse Points” that provide hyper-local information about the signal area (train stations, book stores, etc.). The paper, which is owned by The New York Times Co., launched two Pulse Points at the end of September, and expects to add some other Pulse Points by the end … Read more
Yelp, a social network/Yellow Pages hybrid, has launched a mobile version for the Palm Treo as part of a broader marketing relationship between the two companies. Terms are not being disclosed, but cash and tech support have likely been provided in exchange for Yelp’s “optimizing” for the Treo, and for advertising the Treo relationship on the Yelp … Read more
Tribune, Knight Ridder and Gannett’s success with CareerBuilder has lead to other newspaper companies wanting in on the national recruitment action. As Paid Content reports, CareerBuilder “had a great second quarter with network and affiliate revenues up 42 percent over last year” and in some respects, is beginning to run away from Monster. A number of newspaper companies, including … Read more
Alphabet’s Sidewalk Labs has run into turbulence on the way towards the creation of a dramatic new waterfront neighborhood in Toronto. The project may still get a greenlight, but tech players hoping to leverage the next wave of urban development would do well to note its problems as a case study. Tech players, of course, are envisioning … Read more
ThiveHive and Comcast Business announced a big marketing pilot today, in which Comcast Business will push ThriveHive’s SMB marketing platform to its customers. Comcast Business claims 2 Million + customers. ThriveHive, which reports more than 10,000 customers, is the SMB marketing services division for New Media Investment Group, which also controls small and medium-sized market media giant Gatehouse Media. The division … Read more
Merchants that take out enhanced listings on Yahoo! tend to improve their impressions and clicks by 2X, and increase their all-important ranking on the page, said Yahoo! Local GM Paul Levine, in a Small Business Commando Tele-Seminar that also featured Kelsey Group’s Matt Booth (yes, I helped). Levine said there is nothing mysterious about the … Read more
Geosign, a privately-owned publisher of dozens of local and vertical services, including TrueLocal, has teamed with Go2 to get a foot in the door of the nascent mobile directory marketplace. Go2, founded in 1999, was a pioneer in mobile directories, employing over 100 people and forming relationships with key directory players. But it crashed and burned in the … Read more
The newspaper recruitment deal with Yahoo first disclosed here in an Oct. 24 post has finally been confirmed, with some interesting twists. The deal puts in place a recruitment network of seven companies with 176 newspapers in 13 of the Top 15 markets. Additional activities that go beyond the scope of recruitment are to be “filled in … Read more
Driven by the vision of newspaper innovators Rob Curley and Chris Jennewein, Greenspun Media, the publisher of The Las Vegas Sun, has spent heavily to develop a next generation local media division focused on online video, databases and other services. Indeed, it has sketched a path for other local media companies in the space. Its presentations have … Read more
Let’s just concede that Silicon Valley is the biggest hub for Web activity, and that it has some real advantages over other locales in terms of engineering and programming talent, fundraising and industry attention. But Silicon Valley’s tech-centric view –which is less oriented towards media and content smarts and culture– doesn’t always hit the bull’s … Read more