Business and Marketing News
Community networks, or “we networks,” are so poorly used that they tend to really be “me networks.” That’s the gist of a new article in Annenberg’s Online Journalism Review by Tom Grubisch, who revisits the subject a little more than a year after first looking into it. The review of sites is a little scattershot. It doesn’t mention some … Read more
Google doesn’t break out its revenue for local, but we can speculate. Piper Jaffray has said that 10 percent of Google’s revenues are attributable to “geotargeting,” per Greg Sterling. Based on Q2 earnings of $2.46 billion, that would mean Google grossed about $240 million from local in Q2, up from $225 million in Q1. We might … Read more
Real Estate-related Internet advertising will reach $2 billion in 2006, or 17.7 percent of all Real Estate spending, according to a new report by Borrell Associates Inc. The report predicts that online will jump to 32.1 percent of all Real Estate spending by 2010, with most of the increase coming at the direct expense of newspapers, real estate … Read more
As a longtime consultant, I get nervous around research firms that are especially bullish on a market segment. The incentive to cheat is just too great, since clients use the bullish projections for all kinds of things: raising capital, forming partnerships, puttting out press releases; even recruiting staff. But there’s no denying that there has … Read more
Five years in, is card-linking finally assuming a place in the promotional media pantheon alongside reviews, coupons, prepaid deals and loyalty incentives? With card-linking, consumers link their credit and debit cards to retailers and brands. The resulting transaction data can be mined to help retailers, brands and other commerce companies provide targeted offers and incentives … Read more
Online Real Estate has gone through its “classical” period in 1995-2000, and its “dark ages” in 2001-2005, but is now in the midst of its “renaissance” due to “data enlightenment” and “consumer driven industrial change,” per Zillow CFO and VP of Marketing Spencer Rascoff. Speaking at Kelsey’s ILM conference in Philadelphia, Rascoff said a key in the … Read more
Over the years, I’ve done a number of strategic reports for The Newspaper Association of America. The newest report, out today, is called “The Newspaper Online Shopping Report: Online Relationships with Retailers.” It is a fairly comprehensive work that gives readers a 360 degree view of what newspapers are doing (and should be doing) to … Read more
Digital media is more cannibalistic than complementary, and seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell, Inc. The survey findings, based on almost 3,000 consumers and fully detailed in Outsell’s “News Users 2009” report, written by … Read more
Let’s just concede that Silicon Valley is the biggest hub for Web activity, and that it has some real advantages over other locales in terms of engineering and programming talent, fundraising and industry attention. But Silicon Valley’s tech-centric view –which is less oriented towards media and content smarts and culture– doesn’t always hit the bull’s … Read more
Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size fits … Read more