Local Onliner: The Year’s Top 10 Posts

The annual list of my “best read” posts doesn’t necessarily correlate with what’s trending. Readership can be driven by a number of things. That said…it is great to see what’s resonating. Top 10 Posts 1. Can Next Door Monetize Its 10 Million Users? 2. Acxiom Marketing Solutions Group Sold to IPG 3. Web.com Sold to Siris Capital 4. RBC’s … Read more

Facebook Deals Launches in Five Markets

Facebook today launched its Deals product as an “Alpha” in five markets: San Francisco, San Diego, Dallas, Austin and Atlanta. The effort plays up Facebook’s social connectivity, making it simple to “like” and share deals, and promote throughout the site. The launch comes at a time of rapid expansion in the deals space. Google Offers has also just … Read more

‘Oodle’ Pro Launches: Tieing the Self-Serve Sensibility of AdSense With Social

Its not just about advertising anymore. Social media is important too. Accordingly, a number of vendors and network providers have developed tools to help them see where there best placements are; how their reputations are unfolding online; and to simplify and automate their processes for listings and other information. Today, Oodle has taken several steps … Read more

‘Clever Commute’ Now in 5 Cities; Adds Ferries, Buses and Subways

Clever Commute, which aggregates info from commuters on tardy schedules, is now in Boston, Chicago, Los Angeles, San Francisco and Washington D.C., per an article in USA Today. The service was launched three years ago by Joshua Crandall, a New York City-bound commuter to keep track of NJ Transit info. He initially got five fellow commuters to exchange … Read more

Fwix, a ‘Local Newswire,’ Goes Mobile for Easy Submissions

The opportunities for “citizen journalism” and “consumer nation” are there. Social and hyperlocal media sites like Yelp and Angie’s List have done more than OK. But mobile on-the-go apps are more than likely going to kick the roof off. Citysearch has already seen this with its reviews. When people don’t have to wait to go home to submit something, they … Read more

Oodle Adds Twitter; Sees Common Thread with Facebook et al

Oodle has added Twitter to its outlets for social classified listings. Oodle’s other social media outlets also include Facebook, MySpace and AOL. CEO Craig Donato says he hopes to apply the learnings to Twitter from its launches on the other sites. Oodle is obviously less impacted by Twitter’s 140 character limit than other media, since classifieds are typically pretty short. Many other … Read more

Closely Launches Perch 2.0: New Focus is on SMB Solutions, Rep Management

What we hear from everyone is that SMBs can’t figure out what marketing solutions they should employ, how to go mobile, or measure how well they’re doing on the Web. That realization is driving the direction of a number of new services, including an upgrade this week of Closely’s Perch product. Denver-based Perch, a 10 person startup … Read more

Home Advisor’s Chris Terrill: Poised for Growth, New Services

Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and seemed to be in danger of getting bypassed by a new crop of social media … Read more

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size fits … Read more

(Review) The Gen Z Frequency: How Brands Tune in & Build Credibility

Kids aren’t media consumers, they are “knowledge managers,” constantly evaluating content and data, and discarding what doesn’t help them build their personal brand. How can brands adjust to the new reality? That‘s the challenge posed by youth marketing experts Gregg Witt and Derek Baird in The Gen Z Frequency: How Brands Tune In & Build Credibility. … Read more