Review: ‘Subscribed’ Offers a Playbook for Subscription-Based Companies

Businesses are working hard to move their customers to subscription-based models, with real results. McKinsey has estimated that subscription-based e-commerce, for instance, has enjoyed 100 percent growth in each of the past five years. The shift has even lead some to suggest the “death” of one-off product sales — at least in areas like software. … Read more