Latest News on ILM:08, Santa Clara (Nov.19-21)

We’re just about ready to go with Interactive Local Media: 08, which is Nov.19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event – and the first one for The Kelsey Group in the new BIA Advisory Services era (they acquired Kelsey last week, adding resources and smarts to the … Read more

Small Market Deals: A Talk with Deal Garden

The big destination deal sites such as Groupon and Living Social have developed sites in most of the 150 or so large and medium markets in the U.S. How about markets with populations less than 250,000? There are 84 markets with populations between 150,000 and 249,000, and 121 markets between 100,00 and 149,000. The major … Read more

Matchbin Becomes Radiate Media; Focuses on Ad Network & Services

Matchbin has spent $10 million to acquire 800 radio and TV accounts from Navteq’s Radio and TV Group (formely Traffic.com). It has also raised $12 million for working assets from Silicon Valley Bank, and is rebranding the combined entity as Radiate Media. The money to acquire the Navteq broadcaster accounts came from Level Equity, Greycroft Partners and vSpring Capital. … Read more

Video’s Added ‘Brand to Local’ Capabilities; A Chat with Netsertive’s Brendan Morrissey

There is no better “recall” media than video, but in digital media, it has actually been something of a late bloomer when it comes to advertising. Not anymore. Most notably, YouTube has emerged as a leader among digital sites for advertising, and its growing fast. Sixty-nine percent of SMB digital advertisers would like to boost their spending … Read more

Closing The Book on ILM:07

It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world; 72 stimulating speakers; a full load of sponsors; and an excellent partnership with SES. Our next conference, April 30-May 2 at the Westin in Seattle, will … Read more

Local ’07: Yellowpages.com Provides IPTV Peek

Yellowpages.com unveiled the first screen shots of its IPTV Internet Yellow Pages channel at Local ’07 yesterday. The shots show a colorful video service that enables users to select and browse by popular categories, with details of nearby businesses also provided, along with mapping. The service can also be browsed by name, but isn’t ideally suited … Read more

TurnHere: Local Video Network For Hire

It’s really the year of video on the Net, and local video plays a big role in that (and we’re talking about more than the big rats that were filmed running amok at the TacoBell/KFC in Greenwich Village). At our Kelsey Group Local ’07 conference, taking place in Santa Clara March 20-21, a high percentage of our … Read more