Business and Marketing News
My career as a strategist and research in digital media and commerce began in the early 1980s with Billboard Magazine in New York, just as MTV was taking off. In 1985, I enrolled in USC’s futuristic Annenberg School of Communications in Los Angeles. After receiving my MA, I worked as Director of Research and Information … Read more
Here is a selective list of entities I have worked with: AOLApartments.comAT&TAutoTraderBenton FoundationCars.comCitysearchCox EnterprisesDiscovery ChannelFirst DataFuji FilmGoogleGreenlight InsightsHearstHPInteractive Advertising BureauKnight RidderMarkle FoundationMeredith Corp.NBCNews Corp.Newspaper Association of AmericaNFL EnterprisesPrinceton ReviewRadiusTime Warner CableU.S. Department of Commerce (NTIA)WPPYahoo
Thank you for coming to my personal site. I am a Vice President at The Kelsey Group, where I run the Marketplaces program. I’ve been tracking the transition of media and commerce to the Internet since the mid-1980s, when I received a Masters in Communications — a new field — at The Annenberg School of Communications at USC. … Read more
While retailers are reducing their brand advertising, along with store inventory and headcount at their headquarters and stores, promotions, local events and direct marketing efforts are getting a big boost, says TNS Retail Forward Exec VP Dan Stenik, who was speaking at The NAA’s Annual Convention in San Diego. Quoting an ancient Chinese proverb, Stenik says “there is an … Read more
Google CEO Eric Schmidt addressed newspaper publishers this morning at the NAA Annual Convention in San Diego, giving a high level, thought-provoking talk (without apparent notes) about the future of information and the role that newspapers, search and consumers will play in it. (While I attended the event, the talk was streamed online here). Schmidt noted that there are … Read more
TripAdvisor was one of those rare Web 2.0 breakthroughs where the power of the crowd created a viral energy all its own (and enough traffic to sell advertising). Now Stephen Kaufer, the founder and CEO of Trip Advisor, along with Dan Saul, the founder of Smarter Travel Media, hope to repeat the magic in the weddings … Read more
Facebook will give up preliminary efforts to build its own classifieds service and will have classifieds powered by Oodle’s network instead. The effort, announced in Oodle’s blog, will launch by Q1, 2009. With the signing, Facebook joins MySpace, Wal-Mart, Media General, Cox, The Washington Post Co., CanWest and others as Oodle distributors. CEO Craig Donato told us that Oodle’s … Read more
Testing
Pinterest’s S1 filing highlights its pioneering role in visual discovery. Now, however, it finds itself forced to compete with other visual discovery players, including search and social giants like Google, Amazon, Facebook, Instagram and Snap; and vertical players like Houzz and Allrecipes. As the S1 reveals, Pinterest has an international base of 265 million dedicated … Read more
Here are some examples of recent engagements. Business Development: Researched executives and made introductions for a new platform concept. Effort led to several affiliation agreements.Strategic Assessment: Researched interest in a new technology concept for retailers. Developed a list of industry contacts and made introductions. Effort led to shift in strategy. Competitive Intelligence: Researched industry trends, … Read more