NAA Coverage: Assessing Retailer Opportunities

The decline of their ad share with retailers has newspapers worried to death. But several execs speaking at the NAA marketing conference last week in Las Vegas said they can bring retailers back into the fold with special vertical sites. Ken Riddick, VP of Interactive Media at The Minneapolis Star Tribune, said that the newspaper has … Read more

NAA Coverage: Humans are Search ‘Differential’

Newspapers can’t expect to beat Yellow Pages or Google in broad local advertiser categories, but they can focus on niche areas and invest in human editors and SEO to bring out their real strengths in the local marketplace, according to Jay Small, who is E.W. Scripps Newspapers’ director of online audience and operations. Small was … Read more

L.A. Times Admits Online Errors, Vows Change

The LA Times Online will roll out two new, ecommerce-oriented verticals in the midst of a ripping internal report that says the paper’s online strategy is nowhere near where it needs to be for the paper to have a future, according to an article by James Rainey in today’s paper. The verticals are a new SoCal-focused travel website and … Read more

Oodle Pushes on Featured Listings, Comparisons

Oodle, the listings aggregator service, is completing its transition from a Google –dependent site with the rollout today of a comparison feature for autos. Real estate and rentals will be rolled out next. In October, Oodle made its first move away from Google reliance by establishing a “featured listings” program that charges the Top 3 featured listings … Read more

Windows Live Expo Adds Enhanced Classifieds

Windows Live Expo, Microsoft’s entry in the classifieds war, has upped the ante against GoogleBase, Yahoo and the rest of them by signing with AdMission (formerly iPix) to use its SpotLight Ads technology. While advertisers can still post ads for free, the Windows Live team is betting that high value advertisers will pay $19.99 to upgrade to … Read more

Online Real Estate Ads Hit $2 Billion

Real Estate-related Internet advertising will reach $2 billion in 2006, or 17.7 percent of all Real Estate spending, according to a new report by Borrell Associates Inc. The report predicts that online will jump to 32.1 percent of all Real Estate spending by 2010, with most of the increase coming at the direct expense of newspapers, real estate … Read more

HarvestInfo: Newspapers Seeking ‘Federated Search’

Newspapers are increasingly seeking out “federated search” solutions that can search and crawl all forms of their content, including display, classifieds, various feeds, editorial and archives, according to Catherine Kelly, President of HarvestInfo, a vendor to newspapers. “We’re starting to hear the term ‘federated search’ pop up from different newspapers, without any prompting,” says Kelly, who … Read more

True Local to Monetize 3.8 Million URL Database

TrueLocal has amassed a database of 13 million local businesses, including 3.8 million local URLs, and is now ready to aggressively sell advertising on its local search engine, according to company president Jake Baillie. Up to now, the company’s revenue has largely come from six figure license deals with online directories, including Verizon SuperPages and Amazon’s … Read more

Skift Forum: The Post Covid World of Travel

Top airline, hotel, booking service and agency executives pondered what getting back in the game and full recovery will look like this week at Skift’s Global Forum, a three day, 65 speaker event that went virtual this year. Right now, event speakers noted that the major sustaining areas in travel are drive-to suburban hotel locations and … Read more

Zillow Moves into ‘iFlipping’

Zillow Group is betting big on a new “iFlip” model that will refocus its energies towards directly buying and selling houses, perhaps overtaking agent and brokerage advertising in importance. The bets are big – the company thinks it is looking at a market that might be worth $20 Billion, which would dwarf its 2018 revenues of … Read more