InsiderPages Acquisition is Set

Techcrunch published a report today that InsiderPages, the review site that has been actively shopped for some time, may have found a buyer for more than the $8.5 million it raised last March from Sequoia and Softbank Capital. I would speculate that possible purchasers are CitySearch,, or RH Donnelley. Theoretically, and RHD would have the … Read more

McClatchy Pact Opens Door to Yahoo ‘a la Carte’

The WSJ is reporting that McClatchy, the publisher of 30 newspapers, is set to be the 12th newspaper publisher to join the Yahoo consortium, leaving behind Gannett and Tribune, which had hoped to work with McClatchy to build an alternative national ad network. Meanwhile, The L.A. Times reports that Yahoo has agreed to provide prominent links on section fronts … Read more

Yahoo’s Kay Skeptical about Local Verticals

Verticals are important to Yahoo! and others on a national basis, but they really aren’t the way to go at the local level because of the limited resources for local sales, says Warren Kay, managing director, strategic alliances, Yahoo Search Marketing. Kay was keynoting Kelsey’s Directory Driven Commerce conference in Reston, VA. In an ideal world, verticals are the … Read more

Topix Refocuses on Place Bloggers and UGC

Under-served small communities are getting more attention. Companies like TownNews, Greyboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix – a 25 person company that is 80 percent owned by Gannett, Tribune and McClatchy – has been aggregating local news from a variety … Read more

Yahoo! Local Talks Merchant Offerings

Merchants that take out enhanced listings on Yahoo! tend to improve their impressions and clicks by 2X, and increase their all-important ranking on the page, said Yahoo! Local GM Paul Levine, in a Small Business Commando Tele-Seminar that also featured Kelsey Group’s Matt Booth (yes, I helped). Levine said there is nothing mysterious about the … Read more

Geosign Invests in Go2 Mobile Directory

Geosign, a privately-owned publisher of dozens of local and vertical services, including TrueLocal, has teamed with Go2 to get a foot in the door of the nascent mobile directory marketplace. Go2, founded in 1999, was a pioneer in mobile directories, employing over 100 people and forming relationships with key directory players. But it crashed and burned in the … Read more

‘Final’ ILM:09 Speakers Added (Twitter, AT&Ti, Euro Directories +++)

The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too. Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, who will be joining Facebook’s Tim Kendall … Read more

AT&T Launches as Webby Complement to

AT&T Interactive today launched a beta version of, a website that won’t be heavily promoted but will add cutting edge features to searches, such as expandable local maps in results, aggregated SMB content, and videos, coupons and other promotions. AT&T bought the URL for $3.85 million from LiveDeal in January 2009. A company blog post notes that YP.Com Beta … Read more

Marketplaces 2009: Active Network CEO Dave Alberga

Vertical networks can leverage their knowledge of their consumers to sell marketers wide ranging research and media programs, according to Active Network CEO Dave Alberga, who keynoted at the Marketplaces 2009 conference in Los Angeles. Alberga, a former Citysearch executive in its early days, noted that the Active Network has gained a deep knowledge of 8.5 million registered users … Read more