Boston Globe Signs on With Yahoo Newspaper Consortium

Yahoo has announced the addition of The Boston Globe and St. Petersburg Times to its Newspaper Consortium, which now has 37 media companies with 796 newspapers. The announcement was timed for The Newspaper Association of America’s MediaXChange meeting this week in Las Vegas, where Yahoo holds a bi-annual summit. The consortium was initially envisioned as a “one size fits all” platform … Read more

Bakersfield Californian: ‘Smaller Advertisers Clearly Our Future’

Bakersfield Californian President and CEO Richard Beene says that smaller advertisers will be receiving more and more focus by the independently owned paper – something that many newspapers say, but few really do much about. In a note to employees discussing recent company layoffs, published by LA Observed, Beene says that the newspaper’s New Business Development team … Read more

WebVisible Lands $12 Million; Emphasizes Integrated SMB Solutions

 The small business advertising arms race has gotten hotter in recent weeks, as companies eye a chance to add Google and Yahoo search solutions, and other services to small business marketing budgets once totally contained by Yellow Pages. First we had ReachLocal’s $305 million valuation based on a $55 million round of financing, sparking the whole marketplace. … Read more

Grayboxx: 50,000,000 Mentions Can’t Be Wrong

Are most of the businesses in your address books ones that you would endorse? How about the mentions in your calendar of restaurants that you are meeting colleagues at? How about the businesses in your photo software that you have bothered to tag? Or the ones you mention in emails, various Web sites, and other … Read more

AdReady Focuses on SMBs; 9,000 Take Pre-Made Creative

 Search has its limitations for local businesses. In fact, many would just assume place media rich display ads, but for the expense and creative challenge of developing the ads. That’s the hurdle being addressed by AdReady, a venture-backed Seattle company that has created hundreds of readymade ads that can be selected on a self-serve basis. Since … Read more

Yahoo! Local under New Management

Yahoo! Local GM Paul Levine is leaving after five years for a senior job at AdBright, an ad marketplace backed by Sequoia Capital. When he arrived at Yahoo, Levine was an MBA who came from eTrade and wasn’t really a local ringer. But he was innovative, got the hang of things quickly, and took a lead role … Read more

Monster/Adicio Tie: Implications for Yahoo Net?

A new compact between Monster and Adicio, a classifieds vendor that previously insisted on newspapers “independence” from Internet verticals, seems likely to evolve the world of classifieds even faster. The deal was unexpected – Monster has recently grabbed the key accounts for Freedom Interactive (The Orange County Register) and The New York Times Co. (New York Times, The Boston Globe, … Read more

TurnHere: Local Video Network For Hire

It’s really the year of video on the Net, and local video plays a big role in that (and we’re talking about more than the big rats that were filmed running amok at the TacoBell/KFC in Greenwich Village). At our Kelsey Group Local ’07 conference, taking place in Santa Clara March 20-21, a high percentage of our … Read more

Yahoo Consortium Working on Used Cars Portal

The newspaper consortium (“the amigos”) that teamed up with Yahoo for HotJobs is planning to invade used autos next, according to a post by newspaper insider Ken Doctor. If it pans out, such an alliance would probably signal that Yahoo’s 2005 deal with AutoTrader for listings will soon be over. A Yahoo-newspaper alliance for used autos would also be … Read more Ties Hyperlocal, Local Search

Newspaper sites have done a lot of window dressing with “hyperlocal” by adding neighborhood blogs and whatnot. But now some papers are challenging themselves to embrace hyperlocal in all things, as they seek to tame Google and Yahoo in search, take on the Yellow Pages in certain categories, and win back reader loyalty. A lot … Read more