AT&T Launches as Webby Complement to

AT&T Interactive today launched a beta version of, a website that won’t be heavily promoted but will add cutting edge features to searches, such as expandable local maps in results, aggregated SMB content, and videos, coupons and other promotions. AT&T bought the URL for $3.85 million from LiveDeal in January 2009. A company blog post notes that YP.Com Beta … Read more

Marketplaces 2009: Top 10 Takeaways

Thanks for everyone who came out to LA for the Marketplaces 2009 conference this week– and to everyone who followed us on the blogs and Twitter. We had a great time. Here’s some topline takeaways. 1. The vertical online environment is still immature and will actually grow very healthily over the next several years. It is amazing to … Read more

Cablevision Still Bullish on Newsday Synergies, Despite Huge Write-Offs

Cablevision bet big on synergy (and ignored the CW about the newspaper industry) when it bought Newsday from Tribune Co. last summer for $650 million. Today, less than eight months later, it concedes that it has written off $402 million of that investment (a significantly worse investment than Stephen Marbury of Cablevision’s Knicks). Whether the economics of the … Read more

Former Superpages Head Joins YellowBook

I note with interest that former Idearc Superpageshead Pat Marshall is taking on the Chief New Media Officer role at arch-rival YellowBook. Marshall, who has been serving on the boards of Agendize and WebVisible, will be reporting to CEO Joe Walsh, and apparently working alongside CMO Gordon Henry. Until recently, YellowBook’s website has not really been a priority at the … Read more

SuperPages Added to IM-Based Local Search

Starting this fall, Idearc’s SuperPages may be accessed via Instant Messaging as a result of a new relationship with Multiplied Media, the Calgary-based provider of “Poynt,” a local search service that operates over IM. Multiplied Media was formerly known as “IllumiCell.” The “Poynt” platform currently hosts YPG’s Internet Yellow Pages and classifieds in Canada. “It is all about driving … Read more

Curley on HyperLocal, The WaPo, and the Vegas Venture

Some industry bloggers like to throw “Google” in the title to get some attention. For me, it is “Hyperlocal.” And somewhere in the middle of any discussion of hyperlocal is Rob Curley.  The hyperlocal maestro has taken his Web 2.0 experimentations (videos, maps, databases, photo galleries, blogs, citizen journalism, pictures of local girls) in rapid … Read more

Barton’s Newest Vertical:, a Recruitment Site

Rich Barton – Mr. Vertical – has added a new recruitment oriented vertical to a lineup that now includes Expedia (sold), Zillow and Avvo. The new effort is, which provides recruitment oriented information. It solicits and publishes detailed salary and bonus information by position and company; as well as indepth reviews about company culture and views of top executives. The … Read more

MerchantCircle: 5,000 Paying Customers

MerchantCircle, which is partially owned by IAC, is apparently beginning to make some headway in selling search oriented services to small businesses. It reports that it has achieved a base of 5,000 paying customers, who buy services costing $30, $60, $100, and $250 a month. “Most of them are coming in at the lower end” … Read more

Zagat Dives into Local Health Ratings With WellPoint/Anthem

Zagat, the publisher of consumer reviews and guides for restaurants, nightlife, hotels and attractions, has licensed out its name and reviewer system to WellPoint. The health care insurer will publish Zagat-branded health reviews for its WellPoint and Anthem BlueCross customers, reportsThe New York Times.  The product extension for Zagat, which has local guides in major cities around … Read more

HelloMetro Rides Google’s City Name Keywords

One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, KY, and has since grown to include 15 staffers, including five direct salespeople.  The company, which has hundreds of Hello(City name) city guides, made $7.5 million in 2008. … Read more