AT&T Launches YP.com as Webby Complement to Yellowpages.com

AT&T Interactive today launched a beta version of YP.com, a website that won’t be heavily promoted but will add cutting edge features to searches, such as expandable local maps in results, aggregated SMB content, and videos, coupons and other promotions. AT&T bought the URL for $3.85 million from LiveDeal in January 2009. A company blog post notes that YP.Com Beta … Read more

Marketplaces 2009: Top 10 Takeaways

Thanks for everyone who came out to LA for the Marketplaces 2009 conference this week– and to everyone who followed us on the blogs and Twitter. We had a great time. Here’s some topline takeaways. 1. The vertical online environment is still immature and will actually grow very healthily over the next several years. It is amazing to … Read more

Cablevision Still Bullish on Newsday Synergies, Despite Huge Write-Offs

Cablevision bet big on synergy (and ignored the CW about the newspaper industry) when it bought Newsday from Tribune Co. last summer for $650 million. Today, less than eight months later, it concedes that it has written off $402 million of that investment (a significantly worse investment than Stephen Marbury of Cablevision’s Knicks). Whether the economics of the … Read more

SuperPages Added to IM-Based Local Search

Starting this fall, Idearc’s SuperPages may be accessed via Instant Messaging as a result of a new relationship with Multiplied Media, the Calgary-based provider of “Poynt,” a local search service that operates over IM. Multiplied Media was formerly known as “IllumiCell.” The “Poynt” platform currently hosts YPG’s Internet Yellow Pages and classifieds in Canada. “It is all about driving … Read more

Former Superpages Head Joins YellowBook

I note with interest that former Idearc Superpageshead Pat Marshall is taking on the Chief New Media Officer role at arch-rival YellowBook. Marshall, who has been serving on the boards of Agendize and WebVisible, will be reporting to CEO Joe Walsh, and apparently working alongside CMO Gordon Henry. Until recently, YellowBook’s website has not really been a priority at the … Read more

Curley on HyperLocal, The WaPo, and the Vegas Venture

Some industry bloggers like to throw “Google” in the title to get some attention. For me, it is “Hyperlocal.” And somewhere in the middle of any discussion of hyperlocal is Rob Curley.  The hyperlocal maestro has taken his Web 2.0 experimentations (videos, maps, databases, photo galleries, blogs, citizen journalism, pictures of local girls) in rapid … Read more

Barton’s Newest Vertical: GlassDoor.com, a Recruitment Site

Rich Barton – Mr. Vertical – has added a new recruitment oriented vertical to a lineup that now includes Expedia (sold), Zillow and Avvo. The new effort is GlassDoor.com, which provides recruitment oriented information. It solicits and publishes detailed salary and bonus information by position and company; as well as indepth reviews about company culture and views of top executives. The … Read more

MerchantCircle: 5,000 Paying Customers

MerchantCircle, which is partially owned by IAC, is apparently beginning to make some headway in selling search oriented services to small businesses. It reports that it has achieved a base of 5,000 paying customers, who buy services costing $30, $60, $100, and $250 a month. “Most of them are coming in at the lower end” … Read more

Progress Report from The Yahoo Newspaper Consortium

The 32 company strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700-900 reps selling Yahoo inventory, with a couple of the newspapers selling over $1 million in annual inventory, reports Yahoo’s Lem Lloyd, who we know from previous stints with Oodle and Knight Ridder Digital. We talked to Lloyd for a new … Read more

Google Ranks IYP Traffic; Adds to Ranking Confusion

iBegin head Ahmed Farooq is shaking things up by publicizing Google’s take on top IYPs. Per Google’s methodology, Citysearch leads the way with 7.4 million uniques, and a 3.2 percent reach. It beats YellowPages.com with 6.8 million uniques, and SuperPages.com with 6.2 million uniques. Next up are Yelp with 4.6 million uniques, and Local.comwith 3.2 million uniques. No surprise, this take on the data … Read more