Angie’s List Giving Away Flip VideoCams for 15 Reviews

Getting people to submit reviews is hard. We’ve seen incentives such as $5 coffee cards (a lot), $10 gas cards, and direct donations to charity (InsiderPages‘ current model). People complain that reports that are stimulated by such efforts aren’t as carefully done, and they tend to be for restaurants and bars. There are usually few … Read more

Angie Hicks at Online Marketing Summit: “We’re Direct Marketers”

Angie Hicks, the co-founder and namesake of Angie’s List, said she thinks of her company as a direct marketing machine. Speaking at ClickZ’s Online Marketing Summit in San Diego this morning, Hicks noted that “we’re direct marketers at heart. If it doesn’t perform, it’s out. We’re constantly measuring effectiveness, and overall lift.” Hicks noted that the 250 city company … Read more

Zagat Dives into Local Health Ratings With WellPoint/Anthem

Zagat, the publisher of consumer reviews and guides for restaurants, nightlife, hotels and attractions, has licensed out its name and reviewer system to WellPoint. The health care insurer will publish Zagat-branded health reviews for its WellPoint and Anthem BlueCross customers, reportsThe New York Times.  The product extension for Zagat, which has local guides in major cities around … Read more

Big Thinking/ReThinking Angie’s List: Our Talk with CEO Scott Durchslag

Angie’s List is an iconic brand in the home services space that now has 3.25 million paying customers, 10 million verified reviews, and continues to grow its customer and advertising base. But it faces a growing group of competitors that see greater opportunities in the space and smell blood in the water, including Amazon, Google, Home … Read more