New Classifieds Aggregators: iList and Bamboo Ad Net

Local media is so fragmented that its becoming increasingly important to aggregate classifieds from several sources. GoogleBase and Oodle go a long way in this regard – the latter having recently signed Facebook and MySpace as partners for its growing network. But other classified aggregators are coming up the horizon, too. One site that recently launched is iList, a San Francisco-based company that has … Read more

Stepup Alum Launches DriverSide, a Car Maintenance Site

There is a sudden glut of sites that allow people to register their cars and get specific service information and recommendations about them. First, there was AutoByTel’s MyRide. RepairPal launched last week. This week, it is DriverSide, which is being developed by Jad Dunning, an executive with StepUp through its acquisition by Intuit, and Trevor Traina. The site, which has 20 staffers … Read more

JD Power Roundtable: Mobile Catching On for Auto Shopping

At JD Power’s Automotive Internet Roundtable in Las Vegas this week, several speakers said that they believe mobile search and services are an increasingly important part of auto marketing –assertions backed up by JD Power research showing that 18 percent of auto shoppers use mobile during the car buying process, up from 15 percent in 2007.The same … Read more

‘Local Mobile’ Heats Up; A Look at Verve Wireless

Local publishers, seeing the boom in text messaging and the Web surfing capabilities of the iPhone, are taking mobile more seriously as a channel for their content and advertising. Clearly, the mobile opportunity for local publishers has now gone beyond banners, to embrace text messages, email, video and integration with the ad networks. At this … Read more

Classified Ventures LLC is Valued at $338 million; Down 13%

Classified Ventures LLC, the holding company for, Homescape,, RentalHomesPlus, and HomeGain that is jointly owned by McClatchy, A.H. Belo Corp., Gannett Co., Tribune Co. and The Washington Post Co. is now valued at $338 million. The valuation, contained in a 10 K filed by McClatchy Corp., is 13 percent below the $382 million that the company was valued at in December … Read more