Comcast Exec on ‘The Critical Growth of Product Marketing’

Products in the business to small business sales channel (B2SMB) are growing more numerous, rapidly innovating, and becoming more diverse and customized. That makes the product marketing team a vital part of the business. Comcast Business Senior Director Scott Biondi, speaking with B2SMBi co-founder Peter Hutto on the Playbooks 19 web-based conference today, noted the company has … Read more

7 Top Takeaways from B2SMBi Leaders Forum

A lot of us are betting on cloud-based services – aided by AI, marketing automation and location marketing — to boost SMB marketing and management. That’s the operating premise behind B2SMB, which is about enterprise companies selling services to SMBs. Executives from key players investing heavily in the space — Google, Dell, Office Depot, Square, … Read more