DMS ’08 Keynote: AT&T Advertising and Publishing Head Frank Jules

AT&T Advertising and Publishing President Frank Jules, who has held the top slot for a year, said at Kelsey’s Directional Media Strategies conference in Atlanta that his business is “changing dramatically,” and laid out a prescription for Yellow Pages growth. The prescription is heavily dependent on success of AT&T Publishing’s efforts on the Internet, which is growing … Read more GPS is Trigger for Local-Social Mobile Portal

Local mobile portals make a lot of sense since most phones (even the iPhone 3G) don’t really lend themselves to much surfing. Another social/viral dimension is added via social networking enhancements via profile pages, Twitter and especially, GPS. Two services seem to be leading the way for locally-based mobile social networking right now: Silicon Valley-based Loopt, … Read more