Next Steps For Groupon As Andrew Mason Departs

It was just a matter of “when,” but Groupon has finally relieved Andrew Mason of his CEO duties after a quarter in which Groupon widely missed its mark because of its very high expenses and serious international issues, despite growing 30 percent year over year. Vice Chair Ted Leonsis and Executive Chair Eric Lefkofsky will run the … Read more

Groupon’s Sean Smyth on the new ‘Partner Network’

Groupon has been pushing hard to upgrade its merchant base from one-time partners to permanent clients with monthly sales goals. The latest initiative? A “Partner Network” for publishers willing to highlight Groupon deals in return for a piece of the action (10-12 percent for local deals, and lower amounts for Getaways and Goods). Partners get access … Read more

All Roads Lead to Groceries: Groupon Adds ‘Snap’ Loyalty Program

When it comes to local commerce and loyalty programs, all roads lead to groceries. That’s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program that gets it into groceries in a more meaningful way than prior efforts to go in via … Read more

Can Groupon Pull Off ‘Groupon Goods’?

Groupon announced this week that it will soon launch Groupon Goods, a division that will sell selective clearance items. The announcement, which comes a day after it announced a merchant rewards program, shows the company moving to really leverage its deals-oriented user list. Can Groupon pull it off? To me, it depends on whether Groupon is … Read more

Groupon, Live Nation Team up for ‘The Live Email’

Groupon has moved closer to CEO Andrew Mason’s vision of being a “city guide” via “GrouponLive,” a new events source featuring various Live Nation events. “The Live email”, featuring last minute discounts, is being sent out to Ticketmaster’s regular opt-in list. It is also available to users who go to the site. Live Nation says GrouponLive will be … Read more

Groupon’s Current Strengths: Limited, But Good for Alibaba or Comcast?

Groupon has put itself on the market, and it isn’t clear how much anybody would bid for the company, which is currently valued at $2.4 Billion. Alibaba and Comcast seem like possible contenders among those that would try to complement their existing interests and grow the company. Alibaba would get a North American and European foothold that would take the e-commerce … Read more

Groupon ‘Pauses’ its Rewards Program

The transition from one-off daily deals to an “always on” loyalty/rewards platform that keeps merchants in the fold has been a Holy Grail of sorts for the deals companies. This was the case for Groupon Rewards, which launched in May 2012. Using Groupon Rewards, consumers could link the same credit card they use for Groupon to … Read more

Big Thinking/Re-Thinking Groupon: Local Onliner talks with CEO Rich Williams

Groupon is at a crossroads. The company remains a deals leader with a huge volume of customers (25 million in the US; 50 million worldwide) and one million merchants. But the company is seen as yesterday’s news by many, even as it keeps doing solid business and pivots from email to an always on, discovery-based marketplace. … Read more

From The Crypt: LivingSocial’s Lessons For ‘The Experience Economy’

Deal-a-day pioneer LivingSocial is being sold to Groupon for a “non material” price. LivingSocial’s eventual failure had been widely anticipated. Amazon, its largest backer, had written off its $175 Million investment in 2013. The company, once valued at more than $2 billion, had suffered hundreds of millions of dollars of losses due to the high cost of local sales … Read more