Pegasus’ Orren: ‘Local Databases Key to HyperLocal’

Pegasus News, the hyperlocal site in Dallas owned by Fisher Communications, is a state-of-the-art site with local reporters and bloggers, lots of User Generated Content and a full roster of other Web 2.0 capabilities. So what’s most important for driving traffic? The local databases. Founder Mike Orren, via an email exchange, notes that “almost all … Read more

CitySquares Sees Traction; Expands to New England, New York

Boston-based CitySquares, which just celebrated its second anniversary, is getting about 70,000 unique visitors per month and now has a base of 700 advertisers, averaging $1,200 per year, reports CEO Ben Saren. He believes they have even more potential via upsells such as video, sponsored/display ads, etc. Roughly a third of the existing advertiser base is … Read more

Leader of Washington Post’s HyperLocal Efforts Departs

You’ve got to figure if anyone is going to lead the local revolution in the newspaper space it is going to be The Washington Post. To me, the paper signaled its seriousness about hyperlocal when it hired two of its big guns: Arian Holovaty and Rob Curley. But Holovaty, the father of computer data journalism with, left a … Read more

Curley on HyperLocal, The WaPo, and the Vegas Venture

Some industry bloggers like to throw “Google” in the title to get some attention. For me, it is “Hyperlocal.” And somewhere in the middle of any discussion of hyperlocal is Rob Curley.  The hyperlocal maestro has taken his Web 2.0 experimentations (videos, maps, databases, photo galleries, blogs, citizen journalism, pictures of local girls) in rapid … Read more

GateHouse Sues’s HyperLocal Site for News Links

Hyperlocal sites aspire to grab headlines from everywhere and be a one stop for the neighborhood. That’s been accepted practice, providing the site links back to the origination site, and too much copy isn’t exposed. It tends to build traffic for everyone. But GateHouse Media, which owns 125 newspapers across Massachusetts, doesn’t feel especially grateful about … Read more

HelloMetro Rides Google’s City Name Keywords

One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, KY, and has since grown to include 15 staffers, including five direct salespeople.  The company, which has hundreds of Hello(City name) city guides, made $7.5 million in 2008. … Read more

Potts Launches Effort to Make HyperLocal into a Real Business

Hyperlocal sites are well intentioned, and most have some kind of a business plan. But they haven’t really focused much on making money. That’s where GrowthSpur, a new company, comes in. Launched by former Washington Post executive and BackFence founder Mark Potts, GrowthSpur is a “soup to nuts” provider of training and services, targeting an estimated … Read more

Maponics Adds Zip Code Data to Neighborhood Info

Maponics, a provider of polygonal neighborhood boundary data based on both GIS and sociological data, is launching a suite of services that match the data with zip codes. The Norwich,VT-based company, which has around 30 staffers, says it is now tracking 66,000 neighborhoods in the U.S. and Canada. Customers for Maponics data include Google, Trulia, InfoUSA, YellowBook USA, … Read more

Urban Mapping Seeks ‘Incremental Page Views’ to Neighborhood Maps

As noted in the above post, Urban Mapping continues to build out its neighborhoods and compete to license its neighborhood mapping API. It has 80,000 neighborhood maps developed. But it is also focusing on providing additional value with several features that add incremental page views, says CEO and founder Ian White. Relatively new endeavors for the company include … Read more