Business and Marketing News
More and more media organizations, non-profits, charities and credit card companies are adding the sheen of “membership” to bolster customer acquisition, loyalty and renewals. Pitches for membership subscriptions have become expected and even sought after by consumers that have been conditioned by Amazon Prime and subscription streaming services like Netflix, Hulu and Spotify. According to … Read more
More and more media organizations, non-profits, charities and credit card companies are adding the sheen of “membership” to bolster customer acquisition, loyalty and renewals. Pitches for membership subscriptions have become expected and even sought after by consumers that have been conditioned by Amazon Prime and subscription streaming services like Netflix, Hulu and Spotify. According to … Read more
Businesses are working hard to move their customers to subscription-based models, with real results. McKinsey has estimated that subscription-based e-commerce, for instance, has enjoyed 100 percent growth in each of the past five years. The shift has even lead some to suggest the “death” of one-off product sales — at least in areas like software. … Read more