Neil Budde: Personalization, Local and Daily Me

The overlap (and confusion) between “local” and “personalization” has always been a big one. And that’s not necessarily a bad thing. Online media pioneer Neil Budde is the founding publisher of WSJ.com and former head at Yahoo News. Budde has made something of a study of the cross-roads of local and personalization in his new role as … Read more

Real Estate Coup: The Washington Post Quits HomeFinder for Trulia

The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after Classified Ventures’ introduction of the Home Finder brand, which replaces the HomeScape brand. The move from a Classified Ventures, Inc. (CVI) product is somewhat surprising, in part because The Washington Post Co. is a … Read more

Freedom Interactive’s Mathieu Leaves for YuMe Video Network

Freedom Interactive President Michael Mathieu is leaving to be CEO of YuMe Networks, which is sort of positioned as the “DoubleClick of Video.” YuMe is a privately held company headquartered in Redwood City, CA and backed to the tune of $16 million by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures. Jayant Kadambi, who had been … Read more

Classified Ventures LLC is Valued at $338 million; Down 13%

Classified Ventures LLC, the holding company for Cars.com, Homescape, Apartments.com, RentalHomesPlus, and HomeGain that is jointly owned by McClatchy, A.H. Belo Corp., Gannett Co., Tribune Co. and The Washington Post Co. is now valued at $338 million. The valuation, contained in a 10 K filed by McClatchy Corp., is 13 percent below the $382 million that the company was valued at in December … Read more

What Kind of Newspaper Reader Are You?

A leading Copenhagen newspaper, Ekstra Bladet, has always sought to “maintain” high frequency buyers; target middle frequency buyers to boost subscriptions and single copy buyers; and target the impulsive behavior of low frequency buyers with pictures of pretty girls and/or scoundrels on the cover. Now, according to an article in the INMA’s Ideas magazine by research manager … Read more