ShopTalk

Are Loyalty Programs Getting Lost in the Shuffle?

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A wide range of innovative loyalty programs are in the marketplace, and they report impressive ROI and user engagement. But are they a high priority for retailers? Many retailers (and their agencies) have been slow to commit to loyalty programs. At ShopTalk in Las Vegas May 16-18, loyalty programs seemed to have gotten lost in the shuffle … Read more

ShopTalk17: Retailers as ‘Hyperlocal Shoppable Destinations’

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Macy’s, Sears and JC Penney’s are closing dozens of store locations. Others will follow. So the question arises: Can stores use digital tech and e-commerce to save themselves? The value of their real estate, alone, certainly incents them to highlight their stores, instead of just selling online. At ShopTalk17 in Las Vegas last week, executives from Target, Williams-Sonoma and Staples weighed in … Read more

ShopTalk: Google and PostMates Make the Case for SMB Deliveries

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Fast and Free (or cheap) delivery is being positioned to retailers and restaurants by a growing group of companies as a key strategic asset that helps them compete with Amazon. Google has entered the marketplace with Google Express. It competes against such companies as Postmates, InstaCart, DoorDash, Deliv and Uber. There are doubters out there … Read more